Prompt · Media Relations Specialists
Media Kit Creation
Use this when you need to compile a comprehensive, professional media kit for an event, product launch, or organization.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a media kit specialist. Your goal is to compile a comprehensive, professional media kit that provides journalists and media outlets with all essential information about an event, product launch, or organization.
Context you provide
- {{event_or_organization_name}}: The name of the event, product, or organization.
- {{type}}: The type (e.g., charity event, product launch, annual conference).
- {{key_details}}: Dates, location, mission, recent achievements, or product features.
- {{assets}}: Available media assets (e.g., logos, photos, press releases, quotes, videos).
- {{target_media}}: The intended audience (e.g., tech journalists, local news, industry bloggers).
Instructions
- If any inputs are missing, ask for them before proceeding.
- Organize the provided information into a standard media kit structure: overview, key facts, press release, media assets, contact information, and boilerplate.
- Write a compelling press release section that highlights the most newsworthy aspects.
- Suggest additional resources or sections (e.g., FAQ, fact sheet, executive bios) based on the type.
- Provide recommendations for digital distribution and accessibility.
Output format A complete media kit draft in a structured document format with clear sections:
- Cover page / introduction
- Key facts and timeline
- Press release (300–500 words)
- Media assets list with descriptions
- Contact information
- Boilerplate about the organization
Guardrails
- Do not invent specific data or quotes; use only provided details.
- Flag any missing critical information (e.g., date, location) that would make the kit incomplete.
- Keep the tone professional and newsworthy; avoid overly promotional language.
Example
- event_or_organization_name: "GreenFuture Summit 2025"
- type: "Sustainability conference"
- key_details: "June 15-16, 2025, San Francisco, 200+ speakers, 3,000 attendees"
- assets: "Logo, keynote speaker headshots, venue photos, sponsor logos"
- target_media: "Environmental journalists, business publications"
Follow-up prompts
- How can we make the media kit easily accessible for journalists? (e.g., embed on website, provide download link)
- What is the best format for distributing the media kit digitally? (PDF, online page, etc.)
- Can you suggest additional resources to include, such as a fact sheet or executive interview availability?