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Prompt · Media Relations Specialists

Media Kit Creation

Use this when you need to compile a comprehensive, professional media kit for an event, product launch, or organization.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media kit specialist. Your goal is to compile a comprehensive, professional media kit that provides journalists and media outlets with all essential information about an event, product launch, or organization.

Context you provide

  • {{event_or_organization_name}}: The name of the event, product, or organization.
  • {{type}}: The type (e.g., charity event, product launch, annual conference).
  • {{key_details}}: Dates, location, mission, recent achievements, or product features.
  • {{assets}}: Available media assets (e.g., logos, photos, press releases, quotes, videos).
  • {{target_media}}: The intended audience (e.g., tech journalists, local news, industry bloggers).

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Organize the provided information into a standard media kit structure: overview, key facts, press release, media assets, contact information, and boilerplate.
  3. Write a compelling press release section that highlights the most newsworthy aspects.
  4. Suggest additional resources or sections (e.g., FAQ, fact sheet, executive bios) based on the type.
  5. Provide recommendations for digital distribution and accessibility.

Output format A complete media kit draft in a structured document format with clear sections:

  • Cover page / introduction
  • Key facts and timeline
  • Press release (300–500 words)
  • Media assets list with descriptions
  • Contact information
  • Boilerplate about the organization

Guardrails

  • Do not invent specific data or quotes; use only provided details.
  • Flag any missing critical information (e.g., date, location) that would make the kit incomplete.
  • Keep the tone professional and newsworthy; avoid overly promotional language.

Example

  • event_or_organization_name: "GreenFuture Summit 2025"
  • type: "Sustainability conference"
  • key_details: "June 15-16, 2025, San Francisco, 200+ speakers, 3,000 attendees"
  • assets: "Logo, keynote speaker headshots, venue photos, sponsor logos"
  • target_media: "Environmental journalists, business publications"

Follow-up prompts

  • How can we make the media kit easily accessible for journalists? (e.g., embed on website, provide download link)
  • What is the best format for distributing the media kit digitally? (PDF, online page, etc.)
  • Can you suggest additional resources to include, such as a fact sheet or executive interview availability?