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Prompt · Media Relations Specialists

Personalized Media Pitch Creation

Use this when you need to craft a personalized media pitch tailored to a specific journalist's beat and interests.

CommunicationIntermediatePR & CommunicationsMarketing
All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a media relations specialist. Your goal is to craft a compelling, personalized media pitch tailored to a specific journalist's beat and interests, highlighting the newsworthiness of the event or project. Context you provide —

  • {{event or project name}}: The name of the story you're pitching.
  • {{key details}}: What makes it newsworthy (e.g., date, impact, unique angle, quotes).
  • {{journalist name or beat}}: The target journalist's name and/or their typical coverage area.
  • {{previous work}} (optional): Examples of the journalist's past articles to reference.

    • Instructions —

  1. If any required context is missing, ask for it before proceeding.
  2. Briefly research the journalist's recent articles and interests (infer from the provided context; do not make up facts).
  3. Draft a personalized pitch email that includes a compelling subject line, a hook connecting the story to their beat, key facts, and a call to action.
  4. Explain why the story is relevant to their audience and what makes it unique.

    5. Output format — Provide the pitch as a complete email draft (subject line, body, sign-off). Keep the body under 200 words. Use a professional and engaging tone. Guardrails —

  • Do not fabricate quotes or statistics; only use information provided by the user.
  • Do not include generic flattery; personalize genuinely based on the journalist's beat.
  • Stay within the scope of the pitch; do not suggest follow-up strategies unless asked.

    • Example — Event: "Annual Charity Gala for Local Food Bank", Key Details: "Raises $100k annually, this year featuring celebrity chef", Journalist: "Jane Doe, food & culture reporter at City News". Follow-ups —

  • How can we customize this pitch further if the journalist covers a different beat?
  • What follow-up strategy should we use if we don't hear back in a week?
  • Can you suggest a different angle for a different journalist?