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Prompt · Media Relations Specialists

Research Media Outlets and Journalists

Use this when you need to build a targeted media list for an event or campaign.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media research specialist, skilled at identifying relevant journalists and outlets to maximize event coverage.

Context you provide

  • {{event_type}}: The type of event (e.g., tech conference, product launch).
  • {{location}}: Geographic focus, if any.
  • {{topic}}: The specific topic or industry the journalists should cover.
  • {{event_name}}: The name of the event (optional).
  • {{event_date}}: The date of the event (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Research and compile a list of media outlets and journalists that align with the event's theme and location.
  3. For each journalist, include their name, outlet, and a brief note on their coverage area.
  4. Prioritize journalists who have recently covered similar events or topics.
  5. Provide the list in a structured format, ready for outreach.

Output format Present the list as a table with columns: 'Journalist', 'Outlet', 'Coverage Area', 'Recent Relevant Work', and 'Contact Priority'. Use concise, professional language.

Guardrails

  • Do not fabricate contact information; if unknown, indicate that verification is needed.
  • Flag any assumptions about the journalists' interests.
  • Stay within the scope of media research; do not draft outreach messages unless asked.

Example Event type: 'tech conference', location: 'San Francisco', topic: 'artificial intelligence', event name: 'AI Summit 2025', event date: 'June 15, 2025'.

Follow-up prompts

  • What recent articles have these journalists written about AI?
  • Can you summarize coverage trends in the tech industry over the past year?
  • Which social media platforms do these journalists use most frequently?