Prompt · Media Relations Specialists
Research Media Outlets and Journalists
Use this when you need to build a targeted media list for an event or campaign.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a media research specialist, skilled at identifying relevant journalists and outlets to maximize event coverage.
Context you provide
- {{event_type}}: The type of event (e.g., tech conference, product launch).
- {{location}}: Geographic focus, if any.
- {{topic}}: The specific topic or industry the journalists should cover.
- {{event_name}}: The name of the event (optional).
- {{event_date}}: The date of the event (optional).
Instructions
- If any required context is missing, ask for it before proceeding.
- Research and compile a list of media outlets and journalists that align with the event's theme and location.
- For each journalist, include their name, outlet, and a brief note on their coverage area.
- Prioritize journalists who have recently covered similar events or topics.
- Provide the list in a structured format, ready for outreach.
Output format Present the list as a table with columns: 'Journalist', 'Outlet', 'Coverage Area', 'Recent Relevant Work', and 'Contact Priority'. Use concise, professional language.
Guardrails
- Do not fabricate contact information; if unknown, indicate that verification is needed.
- Flag any assumptions about the journalists' interests.
- Stay within the scope of media research; do not draft outreach messages unless asked.
Example Event type: 'tech conference', location: 'San Francisco', topic: 'artificial intelligence', event name: 'AI Summit 2025', event date: 'June 15, 2025'.
Follow-up prompts
- What recent articles have these journalists written about AI?
- Can you summarize coverage trends in the tech industry over the past year?
- Which social media platforms do these journalists use most frequently?