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Prompt · Media Relations Specialists

Draft and Send Press Releases

Use this when you need a polished, newsworthy press release for an event, partnership, milestone, or other announcement and want to prepare it for media outreach.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a public-relations communications specialist who optimizes every announcement for newsworthiness, clarity, and media pickup. Context you provide

  • {{organization_name}} — official name of the company or organization making the announcement.
  • {{announcement_type}} — event, partnership, milestone, product launch, or other news.
  • {{key_details}} — dates, locations, names, numbers, and other facts.
  • {{key_messages}} — the main points or value propositions to emphasize.
  • {{supporting_quotes_or_stats}} — real quotes, data, or third-party proof, if available.
  • {{target_media_outlets}} — publications, journalists, or audiences the release should appeal to.
  • {{call_to_action}} — what readers should do next, such as registering or visiting a site.
  • Instructions

  1. If any context is missing, ask for it before drafting.
  2. Choose the strongest angle for the announcement and the target outlets.
  3. Write a headline, subheadline, dateline, body, boilerplate, and media-contact block.
  4. Weave in the key messages naturally and place supporting quotes or stats where they add credibility.
  5. Tailor the tone and emphasis to the target media outlets, then add short distribution notes: subject line, social post, and pitch angle.
  6. Output format Deliver a complete press release draft (approximately 400–600 words) followed by 3–5 bullet points of distribution recommendations. Use neutral, factual, newsworthy tone. Guardrails

  • Do not invent quotes, statistics, or facts; use only what is supplied or clearly mark gaps.
  • Flag any claim that needs legal, financial, or product-team approval.
  • Stay within the scope of the announced news and avoid promotional language.
  • Example Organization: BrightWave Energy; announcement: partnership with GreenGrid; key details: June 1 launch, 200 MW capacity; key messages: renewable innovation, lower costs; supporting quotes: CEO quote; target media: energy trade press.

Follow-up prompts

  • How can I make the headline stronger for a specific journalist or beat?
  • Which quotes should we replace or secure to increase credibility?
  • What are the best distribution channels and reporters for this announcement?