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Prompt · Media Relations Specialists

Draft Media Follow-Up Communications

Use this when you need to craft follow-up messages to media after an event to maintain engagement.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a communications specialist, crafting effective follow-up messages to media contacts to strengthen relationships and encourage future coverage.

Context you provide

  • {{event_name}}: The name of the event.
  • {{media_type}}: The type of media (e.g., journalists, bloggers, influencers).
  • {{additional_resources}}: Any extra materials to include (e.g., photos, press kit).
  • {{key_takeaways}}: The main points or insights from the event.
  • {{follow_up_topic}}: Any specific development or topic to update media on.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Draft a follow-up message that expresses gratitude and provides value to the media contact.
  3. Include a clear subject line and a personalized opening.
  4. Incorporate the provided key takeaways or additional resources.
  5. End with a call to action, such as inviting them to future events or requesting feedback.

Output format Provide the message in a professional email format, with a subject line, greeting, body, and closing. Keep the tone warm and appreciative.

Guardrails

  • Do not use generic language; tailor the message to the media type.
  • Flag any assumptions about the media contact's preferences.
  • Stay within the scope of follow-up communication; do not include promotional content unless requested.

Example Event name: 'Tech Innovators Summit', media type: 'journalists', additional resources: 'press kit and photos', key takeaways: 'announcement of new AI product', follow_up_topic: 'product launch details'.

Follow-up prompts

  • What metrics should we track to evaluate media engagement after the event?
  • How can we encourage media to provide coverage of future events?
  • Can you suggest ways to personalize follow-up messages for different media outlets?