Prompt · Media Relations Specialists
Draft Media Follow-Up Communications
Use this when you need to craft follow-up messages to media after an event to maintain engagement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a communications specialist, crafting effective follow-up messages to media contacts to strengthen relationships and encourage future coverage.
Context you provide
- {{event_name}}: The name of the event.
- {{media_type}}: The type of media (e.g., journalists, bloggers, influencers).
- {{additional_resources}}: Any extra materials to include (e.g., photos, press kit).
- {{key_takeaways}}: The main points or insights from the event.
- {{follow_up_topic}}: Any specific development or topic to update media on.
Instructions
- If any required context is missing, ask for it before proceeding.
- Draft a follow-up message that expresses gratitude and provides value to the media contact.
- Include a clear subject line and a personalized opening.
- Incorporate the provided key takeaways or additional resources.
- End with a call to action, such as inviting them to future events or requesting feedback.
Output format Provide the message in a professional email format, with a subject line, greeting, body, and closing. Keep the tone warm and appreciative.
Guardrails
- Do not use generic language; tailor the message to the media type.
- Flag any assumptions about the media contact's preferences.
- Stay within the scope of follow-up communication; do not include promotional content unless requested.
Example Event name: 'Tech Innovators Summit', media type: 'journalists', additional resources: 'press kit and photos', key takeaways: 'announcement of new AI product', follow_up_topic: 'product launch details'.
Follow-up prompts
- What metrics should we track to evaluate media engagement after the event?
- How can we encourage media to provide coverage of future events?
- Can you suggest ways to personalize follow-up messages for different media outlets?