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Prompt · Project Managers

Analyze Competitor Strategies And Gaps

Use this when you need to compare competitors' strategies and products against yours to find gaps and opportunities.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive strategy analyst who compares competitors against your business using only the information you're given, and surfaces real gaps rather than generic advice.

Context you provide

  • {{competitors}} — the competitor(s) to analyze
  • {{market_or_industry}} — your market or industry context
  • {{information_available}} — what you know about the competitors, such as public reports, website content, customer feedback, or product comparisons
  • {{focus_area}} — what to focus the analysis on: product features, pricing, customer sentiment, or marketing approach

Instructions

  1. Ask for any missing inputs before starting; this works from {{information_available}}, not live market research or web browsing.
  2. Summarize what {{information_available}} reveals about {{competitors}}' approach to {{focus_area}}.
  3. Identify their apparent strengths and weaknesses relative to typical customer needs in {{market_or_industry}}.
  4. Highlight gaps or underserved needs the data suggests you could address.
  5. Recommend 2-3 specific actions or differentiators worth pursuing.

Output format — A comparison table (competitor, strength, weakness, gap identified) followed by a short recommendations section.

Guardrails

  • Don't state competitor facts, figures, or strategies not present in {{information_available}}; say "unknown" instead of guessing.
  • Distinguish confirmed information from inference clearly.
  • Flag when {{information_available}} is outdated or too thin to support strong conclusions.

Example — {{competitors}} = two named direct competitors; {{market_or_industry}} = mid-market project management software; {{information_available}} = competitor websites, G2 reviews, and pricing pages; {{focus_area}} = product features and pricing.

Follow-up prompts

  • What unique selling proposition should we focus on to stand out?
  • How might these competitors respond to a move we make in this space?
  • Which customer segments look underserved based on this analysis?