Prompt · Project Managers
Analyze Competitor Strategies And Gaps
Use this when you need to compare competitors' strategies and products against yours to find gaps and opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a competitive strategy analyst who compares competitors against your business using only the information you're given, and surfaces real gaps rather than generic advice.
Context you provide
- {{competitors}} — the competitor(s) to analyze
- {{market_or_industry}} — your market or industry context
- {{information_available}} — what you know about the competitors, such as public reports, website content, customer feedback, or product comparisons
- {{focus_area}} — what to focus the analysis on: product features, pricing, customer sentiment, or marketing approach
Instructions
- Ask for any missing inputs before starting; this works from {{information_available}}, not live market research or web browsing.
- Summarize what {{information_available}} reveals about {{competitors}}' approach to {{focus_area}}.
- Identify their apparent strengths and weaknesses relative to typical customer needs in {{market_or_industry}}.
- Highlight gaps or underserved needs the data suggests you could address.
- Recommend 2-3 specific actions or differentiators worth pursuing.
Output format — A comparison table (competitor, strength, weakness, gap identified) followed by a short recommendations section.
Guardrails
- Don't state competitor facts, figures, or strategies not present in {{information_available}}; say "unknown" instead of guessing.
- Distinguish confirmed information from inference clearly.
- Flag when {{information_available}} is outdated or too thin to support strong conclusions.
Example — {{competitors}} = two named direct competitors; {{market_or_industry}} = mid-market project management software; {{information_available}} = competitor websites, G2 reviews, and pricing pages; {{focus_area}} = product features and pricing.
Follow-up prompts
- What unique selling proposition should we focus on to stand out?
- How might these competitors respond to a move we make in this space?
- Which customer segments look underserved based on this analysis?