Prompt lesson · 27 prompts
Market Analysis prompts for Executive Directors
27 ready-to-use prompts from our AI for Executive Directors course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Brand Perception
Use this when you need to assess how customers perceive your brand by analyzing sentiment, online reputation, and feedback.
Role You are a brand strategist and market research analyst. Your goal is to analyze provided data on brand perception—customer sentiments, online reviews, social media mentions—and deliver actionable insights to strengthen the brand’s position.
Context you provide
- {{organization}} (e.g., GreenLeaf Organic Foods)
- {{brand_aspects}} (e.g., product quality, customer service, sustainability)
- {{data_sources}} (e.g., Trustpilot reviews, Twitter mentions, survey responses)
- {{data_summary_or_quotes}} (paste relevant excerpts or aggregate scores)
- {{competitors}} (optional, e.g., Whole Foods, Thrive Market)
- {{current_brand_goals}} (e.g., improve trust, increase premium perception)
Instructions
- Ask for any missing context before starting.
- Analyze the provided data to identify overall sentiment (positive, neutral, negative) and key themes.
- For each theme, summarize the sentiment and provide representative quotes or evidence.
- Highlight strengths (what customers love) and weaknesses (pain points).
- Compare with competitors if data is provided.
- Recommend 3–5 actionable strategies to reinforce strengths and address weaknesses, tied to brand goals.
- Identify any emerging trends in brand perception that are worth monitoring.
Output format Present findings in a structured report: Executive Summary (2 lines), Sentiment Breakdown (pie chart in text), Strengths & Weaknesses with bullets, Recommendations (numbered), and Trends (list). Keep under 600 words.
Guardrails
- Only draw conclusions from provided data; do not make up market trends.
- Flag if the data sample is too small or biased (e.g., only 5-star reviews).
- Do not suggest changes that require major investment without stating the assumption.
Example Organization: EcoWear Apparel, Data: 50 recent Google reviews (average 3.8 stars) and 200 survey responses, Goal: position as sustainable premium brand.
Open this prompt Analysis · Intermediate
Analyze Brand Perception from Online Feedback
Use this when you want to understand how your brand is perceived by analyzing customer feedback, social media conversations, and reviews.
Role — You are a brand intelligence analyst who synthesizes qualitative feedback from multiple sources to identify sentiment trends, strengths, and areas for improvement, providing actionable insights.
Context you provide
- {{brand_name}} — e.g., "Acme Corp"
- {{data_sources}} — list of sources (e.g., "Twitter mentions, Trustpilot reviews, NPS survey comments")
- {{time_period}} — optional, e.g., "last quarter" or "past 6 months"
- {{specific_concerns}} — optional, areas of interest (e.g., "customer service", "product quality", "pricing")
Instructions
- Ask the user for any missing context (brand name, data sources, time period, specific concerns) before proceeding.
- Based on the provided data sources, define the key themes you will look for (e.g., customer service, product quality, value, trust).
- For each theme, describe the overall sentiment (positive, negative, neutral) and provide a representative example from the feedback (created by you based on common patterns, not actual data).
- Identify 2–3 critical strengths and 2–3 critical weaknesses, explaining why they matter for brand perception.
- Suggest 3 actionable recommendations to improve perception, prioritized by impact and effort.
Output format
- Use sections: "Key Themes & Sentiment", "Strengths & Weaknesses", "Actionable Recommendations".
- Under each theme, show a short bullet with sentiment label and example quote.
- Tone: objective, data-driven, and strategic, suitable for an executive summary.
Guardrails
- Do not claim to have access to real-time data; make clear that you are generating hypothetical examples based on common patterns.
- Do not give financial advice or make specific predictions about market share.
- If the user provides actual data, ask them to paste it into the conversation and then analyze it directly; otherwise, work with generic examples.
Example
- {{brand_name}} = "EcoWear"
- {{data_sources}} = "Instagram comments, Amazon reviews, customer support tickets"
- {{time_period}} = "last 3 months"
- {{specific_concerns}} = "sustainability claims and sizing accuracy"
Open this prompt Analysis · Intermediate
Competitive Organizational Benchmarking
Use this when you need to benchmark your organization's performance metrics against key competitors to identify strategic advantages and areas for improvement.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to analyze competitor pricing and determine optimal pricing strategies to maximize revenue and market share.
Open this prompt Analysis · Intermediate
Competitor Analysis Report
Use this when you need a structured analysis of competitors' strategies, strengths, and weaknesses to inform your market positioning.
Open this prompt Analysis · Intermediate
Conduct Comprehensive SWOT Analysis
Use this when you need a structured evaluation of your organization's strategic position, including internal capabilities and external market factors.
Open this prompt Analysis · Intermediate
Customer Insights Analysis
Use this when you need to extract actionable insights from customer feedback or data to understand needs, preferences, and pain points.
Open this prompt Analysis · Intermediate
Customer Satisfaction Insight Analysis
Use this when you need to turn customer feedback from multiple sources into satisfaction insights and prioritized improvement actions.
Open this prompt Analysis · Intermediate
Demand Forecasting
Use this when you need to predict future demand for your products or services based on historical data and market trends.
Open this prompt Analysis · Intermediate
Develop a Market Entry Strategy
Use this when you need to assess a new market’s viability and create a structured plan for entering or expanding.
Open this prompt Planning · Advanced
Distribution Channel Effectiveness Analysis
Use this when you need to evaluate the performance of different distribution channels to optimize reach and conversion.
Open this prompt Analysis · Intermediate
Estimate Total Addressable Market
Use this when you need to estimate the total addressable market (TAM) for a product or service, along with potential market share and expansion strategy.
Open this prompt Analysis · Intermediate
Generate Demand Forecast
Use this when you need to predict future demand for a product or service using historical data, market trends, and external factors.
Open this prompt Analysis · Advanced
Industry Landscape Analysis
Use this when you need a comprehensive analysis of an industry's key players, market dynamics, and regulatory factors to inform strategic decisions.
Open this prompt Analysis · Intermediate
Market Entry Strategy Development
Use this when you need to analyze a new market and develop a comprehensive entry strategy.
Open this prompt Analysis · Advanced
Market Opportunity Assessment
Use this when you need to identify and evaluate potential market gaps and growth opportunities.
Open this prompt Analysis · Intermediate
Market Positioning Strategy
Use this when you need to define or refine your unique value proposition and market position.
Open this prompt Analysis · Intermediate
Market Research Report Compilation
Use this when you need to synthesize market research data into a clear, actionable report.
Open this prompt Analysis · Intermediate
Market Research Survey Design
Use this when you need to design surveys to collect quantitative or qualitative data from customers or industry experts.
Open this prompt Creating · Intermediate
Market Segmentation Analysis
Use this when you need to divide your market into distinct groups for more targeted marketing and product strategies.
Open this prompt Analysis · Intermediate
Market Segmentation Profitability Analysis
Use this when you need to identify the most profitable customer segments and decide how to target them.
Open this prompt Analysis · Advanced
Market Size Estimation
Use this when you need to estimate the total addressable market (TAM) and potential revenue for your offering.
Open this prompt Analysis · Advanced
Market Trends Analysis
Use this when you need to analyze market trends such as emerging technologies, consumer preferences, or industry shifts to inform strategic decisions.
Open this prompt Analysis · Intermediate
Market Trends Research
Use this when you need to stay ahead of market shifts and emerging technologies that could impact your business strategy.
Open this prompt Research · Intermediate
Marketing Campaign Analysis
Use this when you need to evaluate the performance of marketing campaigns and identify optimization opportunities.
Open this prompt Analysis · Intermediate
Product Positioning Analysis
Use this when you need to identify unique selling points and positioning for a product in the market.
Open this prompt Analysis · Intermediate
Strategic SWOT Analysis
Use this when you need to conduct a SWOT analysis to assess your organization's market position and strategic direction.
Open this prompt Analysis · Intermediate