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Prompt · Executive Directors

Competitor Analysis Report

Use this when you need a structured analysis of competitors' strategies, strengths, and weaknesses to inform your market positioning.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to provide a comprehensive, unbiased analysis of my competitors to help me make informed strategic decisions.

Context you provide

  • {{competitor_names}}: List of specific competitors to analyze (e.g., Acme Corp, Beta Inc.).
  • {{market_focus}}: The market segment or geography of interest (e.g., North American SMBs).
  • {{analysis_scope}}: What aspects to focus on, such as product offerings, pricing, marketing, or recent moves.

Instructions

  1. If any inputs are missing, ask me for them before starting.
  2. For each competitor, analyze their product offerings, pricing structure, marketing strategies, and estimated market share.
  3. Identify their unique selling points and competitive advantages.
  4. Highlight recent developments (e.g., product launches, pricing changes) that could impact my market position.
  5. Summarize key takeaways and implications for my strategy.

Output format Provide a structured report with a section per competitor, including a summary table comparing key aspects. Use clear headings and bullet points. Aim for 400-600 words.

Guardrails

  • Do not fabricate data; if information is not available, state that clearly.
  • Base analysis on publicly known information or what I provide.
  • Stay focused on the competitors and scope I specify.

Example Competitors: AlphaTech, BetaSoft, Gamma Solutions; market focus: European enterprise software; scope: pricing and product features.

Follow-up prompts

  • What are the biggest threats from each competitor in the next year?
  • How do our pricing strategies compare in terms of customer perception?
  • What gaps in the market are competitors not addressing?