Prompt lesson · 22 prompts
Market Research Analysis prompts for VP of Marketing
22 ready-to-use prompts from our AI for VP of Marketing course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Consumer Behavior Data
Use this when you have customer feedback, purchase, or engagement data and need it turned into consumer behavior insights for marketing.
Role — You are a consumer insights analyst who optimizes for behavior patterns that translate directly into marketing decisions, not a restatement of the data.
Context you provide
- {{data_type}} — the kind of data (e.g., customer feedback, purchase history, social interactions, website traffic)
- {{raw_data}} — the actual data or a summary of it
- {{product_or_campaign}} — what this analysis relates to
Instructions
- Ask for the data type and raw data if not provided.
- Identify the key themes or patterns in {{raw_data}} relevant to {{product_or_campaign}}.
- Note any recurring preferences, pain points, or behavior shifts.
- Translate the top 3 findings into specific implications for marketing messaging or targeting.
- Flag anything that would benefit from a larger sample or additional data source.
Output format — A findings list (theme, evidence from data, marketing implication), followed by a short "what to do next" section.
Guardrails
- Base findings strictly on {{raw_data}}; do not invent consumer sentiment or demographic claims not present in it.
- Note sample size or data limitations that affect confidence.
- Keep implications specific to {{product_or_campaign}}, not generic marketing advice.
Example — {{data_type}} = customer feedback and reviews; {{raw_data}} = 200 reviews from the last quarter; {{product_or_campaign}} = a recently launched subscription tier.
Open this prompt Analysis · Intermediate
Analyze Market Segments For Targeting
Use this when you need to turn customer data into segments with a tailored marketing message and channel for each.
Role — You are a marketing analyst who segments a target market and translates each segment into a tailored marketing approach.
Context you provide
- {{customer_data}} — demographic, purchasing, or behavioral data available
- {{segmentation_criteria}} — the dimensions to segment by (e.g., demographics, behavior, geography)
- {{business_goal}} — optional: why you're segmenting
Instructions
- Ask for the customer data and segmentation criteria if not provided.
- Identify distinct segments from the data using the stated criteria.
- Describe each segment's defining traits.
- Recommend a tailored marketing message and channel mix for each segment relative to the business goal.
- Flag any segment too small or vague to target directly.
Output format — A segment table (Segment | Traits | Recommended Message Angle | Best Channels) followed by a short summary naming the top-priority segment.
Guardrails
- Build segments only from the data supplied; label any assumption clearly.
- Do not invent market-size or demographic percentages not in the source data.
- Keep the recommended approach specific to each segment's traits, not generic marketing advice.
Example — {{customer_data}} = email campaign engagement and purchase history; {{segmentation_criteria}} = age, purchase frequency, region; {{business_goal}} = improve email campaign conversion.
Open this prompt Analysis · Intermediate
Brand Perception Analysis
Use this when you need to understand public sentiment and key themes around your brand to guide marketing strategy.
Open this prompt Analysis · Intermediate
Compare Competitor Marketing Performance
Use this when you need to compare competitors' digital presence, pricing, and content strategy to find gaps in your own marketing.
Open this prompt Analysis · Intermediate
Competitive Analysis
Use this when you need to understand your competitors' strengths and weaknesses to inform strategic positioning.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to understand competitor pricing and identify optimization opportunities for your own pricing strategy.
Open this prompt Analysis · Intermediate
Consumer Behavior Analysis
Use this when you need to understand what drives consumer purchasing decisions and loyalty to refine marketing strategies.
Open this prompt Analysis · Intermediate
Customer Segmentation Analysis
Use this when you need to divide your customer base into meaningful segments to tailor marketing efforts.
Open this prompt Analysis · Intermediate
Market Entry Analysis
Use this when you need to assess the feasibility and strategic approach for entering a new market.
Open this prompt Analysis · Advanced
Market Entry Strategy Analysis
Use this when you need to evaluate the feasibility and risks of entering a new market and develop a strategic entry plan.
Open this prompt Analysis · Advanced
Market Expansion Opportunity Assessment
Use this when you need to evaluate multiple potential markets for expansion and prioritize them based on attractiveness and fit.
Open this prompt Analysis · Advanced
Market Opportunity Identification
Use this when you want to uncover new growth opportunities by analyzing trends, customer feedback, and the competitive landscape.
Open this prompt Analysis · Intermediate
Market Segmentation Analysis
Use this when you need to divide your customer base into meaningful segments to tailor marketing strategies and improve engagement.
Open this prompt Analysis · Intermediate
Market Trend Analysis
Use this when you need to identify emerging opportunities and strategic directions from industry and consumer trends.
Open this prompt Analysis · Intermediate
Marketing Campaign Analysis
Use this when you need to evaluate campaign performance across channels and derive actionable insights for optimization.
Open this prompt Analysis · Intermediate
Organize Market Research Into A Report
Use this when you have raw market or competitor data and need it structured into a clear report for decision-making.
Open this prompt Research · Intermediate
Pricing Strategy Optimization
Use this when you need to analyze pricing data and customer willingness to pay to refine your pricing strategy.
Open this prompt Analysis · Advanced
Product Feedback Analysis
Use this when you need to analyze customer feedback to guide product improvements and roadmap decisions.
Open this prompt Analysis · Intermediate
Product Positioning Analysis
Use this when you need to evaluate and refine your product's market positioning based on customer feedback, competitive landscape, and market trends.
Open this prompt Analysis · Intermediate
Run A Strategic SWOT Analysis
Use this when you need a structured strengths, weaknesses, opportunities and threats analysis to inform a strategic decision.
Open this prompt Analysis · Intermediate
Surface Market Trends From Data
Use this when you need to find and rank genuine market or customer trends from real data you supply.
Open this prompt Analysis · Advanced
Untapped Market Opportunity Discovery
Use this when you need to identify and evaluate new market segments or product opportunities that are not yet fully exploited.
Open this prompt Analysis · Advanced