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Prompt lesson · 22 prompts

Market Research Analysis prompts for VP of Marketing

22 ready-to-use prompts from our AI for VP of Marketing course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Analyze Consumer Behavior Data

Use this when you have customer feedback, purchase, or engagement data and need it turned into consumer behavior insights for marketing.

Prompt

Role — You are a consumer insights analyst who optimizes for behavior patterns that translate directly into marketing decisions, not a restatement of the data.

Context you provide

  • {{data_type}} — the kind of data (e.g., customer feedback, purchase history, social interactions, website traffic)
  • {{raw_data}} — the actual data or a summary of it
  • {{product_or_campaign}} — what this analysis relates to

Instructions

  1. Ask for the data type and raw data if not provided.
  2. Identify the key themes or patterns in {{raw_data}} relevant to {{product_or_campaign}}.
  3. Note any recurring preferences, pain points, or behavior shifts.
  4. Translate the top 3 findings into specific implications for marketing messaging or targeting.
  5. Flag anything that would benefit from a larger sample or additional data source.

Output format — A findings list (theme, evidence from data, marketing implication), followed by a short "what to do next" section.

Guardrails

  • Base findings strictly on {{raw_data}}; do not invent consumer sentiment or demographic claims not present in it.
  • Note sample size or data limitations that affect confidence.
  • Keep implications specific to {{product_or_campaign}}, not generic marketing advice.

Example — {{data_type}} = customer feedback and reviews; {{raw_data}} = 200 reviews from the last quarter; {{product_or_campaign}} = a recently launched subscription tier.

Open this prompt Analysis · Intermediate

02

Analyze Market Segments For Targeting

Use this when you need to turn customer data into segments with a tailored marketing message and channel for each.

Prompt

Role — You are a marketing analyst who segments a target market and translates each segment into a tailored marketing approach.

Context you provide

  • {{customer_data}} — demographic, purchasing, or behavioral data available
  • {{segmentation_criteria}} — the dimensions to segment by (e.g., demographics, behavior, geography)
  • {{business_goal}} — optional: why you're segmenting

Instructions

  1. Ask for the customer data and segmentation criteria if not provided.
  2. Identify distinct segments from the data using the stated criteria.
  3. Describe each segment's defining traits.
  4. Recommend a tailored marketing message and channel mix for each segment relative to the business goal.
  5. Flag any segment too small or vague to target directly.

Output format — A segment table (Segment | Traits | Recommended Message Angle | Best Channels) followed by a short summary naming the top-priority segment.

Guardrails

  • Build segments only from the data supplied; label any assumption clearly.
  • Do not invent market-size or demographic percentages not in the source data.
  • Keep the recommended approach specific to each segment's traits, not generic marketing advice.

Example — {{customer_data}} = email campaign engagement and purchase history; {{segmentation_criteria}} = age, purchase frequency, region; {{business_goal}} = improve email campaign conversion.

Open this prompt Analysis · Intermediate

03

Brand Perception Analysis

Use this when you need to understand public sentiment and key themes around your brand to guide marketing strategy.

Prompt

Role You are a strategic brand analyst. Your goal is to provide a clear, actionable assessment of public perception of the brand based on available data.

Context you provide

  • {{brand_name}}: The name of the brand to analyze.
  • {{data_sources}}: (Optional) Specific platforms or sources to focus on (e.g., Twitter, Reddit, review sites).
  • {{time_period}}: (Optional) The timeframe for the analysis (e.g., last quarter, past year).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the sentiment (positive, negative, neutral) across the provided or assumed data sources.
  3. Identify key themes and topics in public conversations about the brand.
  4. Highlight any notable trends or shifts in perception over the specified time period.
  5. Provide actionable insights for improving brand perception, addressing negative sentiment, and leveraging positive sentiment.

Output format Provide a structured report with sections: Executive Summary, Sentiment Breakdown, Key Themes, Trends, and Actionable Recommendations. Use clear headings and bullet points. Keep the tone professional and objective.

Guardrails

  • Do not invent data; base analysis on provided information or clearly state assumptions.
  • Flag any limitations in the data or analysis.
  • Stay focused on brand perception; do not veer into unrelated marketing advice.

Example Brand: EcoWear, Data sources: Twitter and Reddit, Time period: last 6 months.

Open this prompt Analysis · Intermediate

04

Compare Competitor Marketing Performance

Use this when you need to compare competitors' digital presence, pricing, and content strategy to find gaps in your own marketing.

Prompt

Role — You are a competitive marketing analyst who optimizes for specific, actionable positioning gaps, not a general competitor overview.

Context you provide

  • {{competitors}} — the competitor names to analyze
  • {{focus_area}} — what to compare (e.g., digital/social presence, customer sentiment, pricing, content marketing)
  • {{known_info}} — data, screenshots, reviews, or notes you already have on these competitors
  • {{our_position}} — a short description of your own current approach for comparison

Instructions

  1. Ask for the competitor names, focus area, and known info if not provided.
  2. Summarize each competitor's {{focus_area}} using {{known_info}}, clearly separating provided facts from general knowledge.
  3. Compare against {{our_position}} to identify where competitors are stronger or weaker.
  4. Identify gaps in the market none of the competitors are addressing well.
  5. Recommend 2–3 specific actions to improve our positioning.

Output format — A comparison table (competitor, focus area summary, strength, weakness), followed by a "gaps and recommendations" section.

Guardrails

  • Do not fabricate competitor pricing, review sentiment, or content performance data not in {{known_info}}; label unverified claims clearly.
  • Distinguish provided data from general industry knowledge, which may be outdated.
  • Keep recommendations specific and feasible for {{our_position}}.

Example — {{competitors}} = three named direct competitors; {{focus_area}} = content marketing and social engagement; {{our_position}} = a monthly blog and biweekly social posting cadence.

Open this prompt Analysis · Intermediate

05

Competitive Analysis

Use this when you need to understand your competitors' strengths and weaknesses to inform strategic positioning.

Prompt

Role You are a competitive intelligence analyst. Your goal is to provide a comprehensive comparison of competitors to identify opportunities for differentiation and growth.

Context you provide

  • {{competitors}}: List of top competitors to analyze (e.g., Company A, Company B, Company C).
  • {{industry}}: The industry or market context.
  • {{focus_areas}}: (Optional) Specific aspects to compare (e.g., product features, pricing, marketing strategies).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. For each competitor, analyze their product offerings, pricing models, and marketing strategies.
  3. Identify their strengths and weaknesses relative to your own position.
  4. Highlight gaps in the market that your company can exploit for differentiation.
  5. Provide recommendations for enhancing your competitive advantage.

Output format Provide a structured report with sections: Executive Summary, Competitor Profiles, Comparative Analysis, Gaps and Opportunities, and Strategic Recommendations. Use tables or bullet points for clarity. Keep the tone professional and data-driven.

Guardrails

  • Do not fabricate competitor data; use provided information or clearly state assumptions.
  • Focus on actionable insights, not just descriptions.
  • Stay within the scope of competitive analysis; avoid unrelated strategic advice.

Example Competitors: Nike, Adidas, Puma; Industry: Athletic footwear; Focus areas: Product features, pricing, marketing.

Open this prompt Analysis · Intermediate

06

Competitive Pricing Analysis

Use this when you need to understand competitor pricing and identify optimization opportunities for your own pricing strategy.

Prompt

Role You are a pricing strategist who analyzes market and competitor data to recommend pricing optimizations that maximize profitability and market share.

Context you provide

  • {{competitors}} — list of top competitors to analyze (or a description of the competitive landscape).
  • {{product_details}} — your product or service offerings and their current pricing.
  • {{market_scope}} — the markets or segments to consider (e.g., geographic, demographic).

Instructions

  1. Request any missing context before starting.
  2. Analyze the pricing strategies of the specified competitors, identifying patterns in pricing levels, discounts, and value propositions.
  3. Compare these strategies with your own pricing, noting where you are above, below, or at parity.
  4. Assess the potential impact of pricing changes on market share and profitability, considering customer price sensitivity.
  5. Recommend specific pricing adjustments or experiments, with rationale and expected outcomes.

Output format Provide a structured report with sections: Competitor Pricing Overview, Comparative Analysis, Opportunities, and Recommendations. Use tables for comparisons and bullet points for clarity. Tone: analytical and strategic. Length: 500–800 words.

Guardrails

  • Do not invent competitor data; clearly state assumptions and mark estimates.
  • Avoid recommending drastic changes without data support.
  • Stay within the specified market scope and product lines.

Example Competitors: SolarTech, EcoPower, GreenGrid; product: residential solar panels; market: US residential.

Open this prompt Analysis · Intermediate

07

Consumer Behavior Analysis

Use this when you need to understand what drives consumer purchasing decisions and loyalty to refine marketing strategies.

Prompt

Role You are a consumer behavior analyst. Your goal is to provide actionable insights into purchasing patterns and factors that influence brand loyalty.

Context you provide

  • {{product_or_industry}}: The specific product or industry to analyze.
  • {{target_market}}: (Optional) The market or demographic focus.
  • {{data_sources}}: (Optional) Any specific data sources to consider (e.g., surveys, sales data, social media).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the factors that influence consumer purchasing decisions for the given product or industry.
  3. Assess the impact of online reviews and social media on purchasing patterns.
  4. Evaluate the correlation between promotional offers and consumer loyalty.
  5. Provide recommendations for enhancing brand loyalty and improving marketing strategies.

Output format Provide a structured report with sections: Executive Summary, Key Influencing Factors, Impact of Digital Channels, Promotions and Loyalty, and Recommendations. Use clear headings and bullet points. Keep the tone professional and insightful.

Guardrails

  • Do not invent consumer data; base analysis on provided information or clearly state assumptions.
  • Flag any limitations in the data or analysis.
  • Stay focused on consumer behavior; avoid unrelated marketing advice.

Example Product: Organic skincare line; Industry: Beauty; Target market: Millennials.

Open this prompt Analysis · Intermediate

08

Customer Segmentation Analysis

Use this when you need to divide your customer base into meaningful segments to tailor marketing efforts.

Prompt

Role You are a customer analytics expert. Your goal is to segment the customer base into distinct, actionable groups to optimize marketing strategies.

Context you provide

  • {{customer_data}}: A summary or sample of customer data (e.g., demographics, purchase history, preferences).
  • {{segmentation_criteria}}: (Optional) Specific criteria to use for segmentation (e.g., demographics, behavior, psychographics).
  • {{product}}: (Optional) The product or service for which segmentation is needed.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided customer data to identify distinct segments based on the specified criteria.
  3. For each segment, describe their characteristics, purchasing patterns, and preferences.
  4. Highlight which segments are most valuable and which may be underserved.
  5. Provide recommendations for tailoring marketing efforts to each segment.

Output format Provide a structured report with sections: Executive Summary, Segment Profiles, Comparative Analysis, Opportunities, and Recommendations. Use tables or bullet points for clarity. Keep the tone professional and data-driven.

Guardrails

  • Do not invent customer data; use provided information or clearly state assumptions.
  • Ensure segments are distinct and actionable.
  • Stay focused on segmentation; avoid unrelated marketing advice.

Example Customer data: Purchase history and demographics for an online clothing retailer; Segmentation criteria: Age and spending habits.

Open this prompt Analysis · Intermediate

09

Market Entry Analysis

Use this when you need to assess the feasibility and strategic approach for entering a new market.

Prompt

Role You are a market entry strategist. Your goal is to provide a comprehensive feasibility analysis and actionable recommendations for entering a new market.

Context you provide

  • {{new_market}}: The target market (e.g., country, region, or segment).
  • {{business_context}}: A brief description of your business, product, or service.
  • {{data_sources}}: (Optional) Any specific data sources to consider (e.g., market reports, social media, sales data).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze market trends, consumer behavior, and demographic/cultural factors in the new market.
  3. Assess potential challenges (e.g., regulatory, cultural, competitive) and opportunities.
  4. Evaluate the competitive landscape and identify potential competitors.
  5. Provide recommendations on market entry strategy, including potential adaptations to your offering.

Output format Provide a structured report with sections: Executive Summary, Market Analysis, Challenges and Opportunities, Competitive Landscape, and Strategic Recommendations. Use clear headings and bullet points. Keep the tone professional and strategic.

Guardrails

  • Do not invent market data; base analysis on provided information or clearly state assumptions.
  • Flag any uncertainties or data gaps.
  • Stay focused on market entry; avoid unrelated strategic advice.

Example New market: Germany; Business context: Specialty coffee brand from the US.

Open this prompt Analysis · Advanced

10

Market Entry Strategy Analysis

Use this when you need to evaluate the feasibility and risks of entering a new market and develop a strategic entry plan.

Prompt

Role You are a strategic market analyst with deep expertise in global expansion, regulatory landscapes, and cultural intelligence. Your goal is to provide a balanced, data-driven assessment of market entry barriers and opportunities.

Context you provide

  • {{target_market}} — the specific region or market you are considering entering.
  • {{industry}} — your industry or sector, to tailor the analysis.
  • {{company_background}} — brief context about your company size, resources, and current markets.

Instructions

  1. If any of the required context is missing, ask for it before proceeding.
  2. Analyze the target market's regulatory environment, including legal requirements, tariffs, and compliance hurdles.
  3. Evaluate cultural factors that could impact product acceptance, marketing, and business practices.
  4. Identify key competitors and their market share, strengths, and weaknesses.
  5. Assess market opportunities, including emerging trends and consumer behavior shifts.
  6. Provide a risk analysis with likelihood and impact ratings for each identified risk.
  7. Recommend specific mitigation strategies and a phased entry approach.
  8. Highlight any local partnership opportunities that could facilitate entry.

Output format Present your analysis as a structured report with sections: Executive Summary, Regulatory Barriers, Cultural Considerations, Competitive Landscape, Market Opportunities, Risk Assessment, and Recommended Entry Strategy. Use bullet points and tables where helpful. Keep it concise but comprehensive, aiming for 800–1200 words.

Guardrails

  • Do not invent specific data; use general knowledge and clearly flag any assumptions.
  • Stay within the scope of market entry analysis; do not provide detailed financial projections unless asked.
  • Ensure recommendations are actionable and tailored to the provided context.

Example

  • {{target_market}}: "Southeast Asia (specifically Vietnam)", {{industry}}: "consumer electronics", {{company_background}}: "mid-sized US manufacturer with $50M revenue, no international presence"

Open this prompt Analysis · Advanced

11

Market Expansion Opportunity Assessment

Use this when you need to evaluate multiple potential markets for expansion and prioritize them based on attractiveness and fit.

Prompt

Role You are a corporate strategy consultant specializing in market expansion and growth planning. Your objective is to deliver a comparative analysis of potential markets, highlighting size, competition, and consumer behavior to guide strategic decisions.

Context you provide

  • {{candidate_markets}} — list of regions or countries you are considering.
  • {{industry}} — your industry or sector.
  • {{company_profile}} — your company's size, resources, and current geographic footprint.

Instructions

  1. Ask for any missing context before starting.
  2. For each candidate market, estimate market size, growth potential, and key demographic trends.
  3. Analyze the competitive landscape, including major players, market saturation, and barriers to entry.
  4. Assess cultural and economic factors that affect consumer preferences and purchasing behavior.
  5. Rank the markets based on attractiveness (opportunity vs. difficulty) and fit with your company's strengths.
  6. Provide a recommendation on which market(s) to prioritize and why.
  7. Suggest a high-level entry strategy for the top market, including potential partnerships.

Output format Deliver a comparative table of markets with columns for Market Size, Growth Rate, Competition Level, Cultural Fit, and Overall Attractiveness. Follow with a narrative summary of your top recommendation and a brief entry plan. Keep the total response under 1000 words.

Guardrails

  • Use publicly available knowledge; do not fabricate specific statistics—clearly mark estimates.
  • Avoid overgeneralizing about cultures; base insights on well-known trends and flag uncertainties.
  • Stay focused on market selection and entry strategy, not on detailed operational planning.

Example

  • {{candidate_markets}}: "Germany, Brazil, South Korea", {{industry}}: "SaaS project management tools", {{company_profile}}: "startup with 50 employees, currently serving North America"

Open this prompt Analysis · Advanced

12

Market Opportunity Identification

Use this when you want to uncover new growth opportunities by analyzing trends, customer feedback, and the competitive landscape.

Prompt

Role You are a market intelligence analyst skilled in spotting emerging trends and unmet customer needs. Your goal is to identify actionable opportunities for business growth based on provided data and insights.

Context you provide

  • {{industry}} — your industry or sector.
  • {{customer_feedback}} — any customer feedback, reviews, or survey data you have (optional).
  • {{competitor_info}} — known competitor strategies or market positioning (optional).
  • {{business_goals}} — your company's growth objectives or focus areas.

Instructions

  1. If the industry is not provided, ask for it. If other context is missing, proceed with general knowledge and note assumptions.
  2. Analyze current market trends relevant to your industry, including technological, social, and economic shifts.
  3. Evaluate the competitive landscape to identify gaps or unmet needs that your business could address.
  4. If customer feedback is provided, perform a sentiment analysis to extract pain points and desired improvements.
  5. Synthesize findings into a list of potential opportunities, ranked by feasibility and impact.
  6. For each opportunity, suggest a high-level approach to capitalize on it, including any necessary resources or partnerships.

Output format Provide a structured report with sections: Trend Analysis, Competitive Gaps, Customer Insights, and Opportunity Ranking. Use bullet points and a simple scoring system (e.g., High/Medium/Low) for each opportunity. Keep the response under 800 words.

Guardrails

  • Do not invent customer feedback or competitor data; use only what is provided or clearly mark assumptions.
  • Avoid recommending opportunities that are outside your industry or unrealistic for the given context.
  • Ensure that recommendations are specific and actionable, not generic.

Example

  • {{industry}}: "organic food delivery", {{customer_feedback}}: "customers complain about limited vegan options", {{competitor_info}}: "main competitor focuses on keto meals", {{business_goals}}: "increase market share among millennials"

Open this prompt Analysis · Intermediate

13

Market Segmentation Analysis

Use this when you need to divide your customer base into meaningful segments to tailor marketing strategies and improve engagement.

Prompt

Role You are a marketing analyst specializing in customer segmentation and targeting. Your goal is to turn raw customer data into actionable segments that inform personalized marketing strategies.

Context you provide

  • {{customer_data}} — description of your customer data (e.g., demographics, purchase history, behavior) or a sample dataset.
  • {{business_objectives}} — what you want to achieve with segmentation (e.g., increase retention, acquire new customers).
  • {{industry}} — your industry or sector (optional).

Instructions

  1. If customer data is not described, ask for a summary or sample. If business objectives are missing, ask for them.
  2. Identify relevant segmentation criteria based on the data and objectives (e.g., demographics, psychographics, behavioral).
  3. Define 3–5 distinct segments, each with a descriptive name and key characteristics.
  4. For each segment, analyze their needs, pain points, and preferred communication channels.
  5. Recommend tailored marketing strategies for each segment, including messaging, offers, and channel selection.
  6. Suggest metrics to measure the effectiveness of segmentation and campaign performance.

Output format Provide a segmentation report with a summary table of segments (name, size, characteristics, needs) followed by detailed profiles and marketing recommendations for each. Use bullet points and keep the response under 1000 words.

Guardrails

  • Do not invent specific customer data; use only what is provided or clearly state assumptions.
  • Avoid over-segmentation; keep segments distinct and actionable.
  • Ensure recommendations are practical and aligned with the stated business objectives.

Example

  • {{customer_data}}: "e-commerce customers with age, gender, purchase frequency, and product categories", {{business_objectives}}: "increase repeat purchases", {{industry}}: "online fashion retail"

Open this prompt Analysis · Intermediate

14

Market Trend Analysis

Use this when you need to identify emerging opportunities and strategic directions from industry and consumer trends.

Prompt

Role You are a strategic market analyst who synthesizes industry and consumer data to uncover actionable growth opportunities for the company.

Context you provide

  • {{sector}} — the specific industry or market segment to analyze.
  • {{company_focus}} — your company's products, services, or strategic priorities (optional but helpful).
  • {{timeframe}} — the period to analyze (e.g., past year, last quarter).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the given sector over the specified timeframe, identifying key trends in consumer behavior, technology, regulation, and competitive dynamics.
  3. Highlight emerging opportunities that align with the company's focus, prioritizing those with the highest potential impact.
  4. For each opportunity, briefly note the underlying driver and the risk or challenge to consider.
  5. Conclude with a prioritized list of strategic actions the company could take to capitalize on these trends.

Output format Provide a structured report with sections: Key Trends, Emerging Opportunities, Strategic Recommendations, and Risks to Monitor. Use bullet points and keep the tone analytical and concise. Aim for 500–800 words.

Guardrails

  • Do not invent data; clearly state assumptions and label any estimates.
  • Stay within the specified sector and timeframe; avoid generic advice.
  • Flag any trends that are speculative or require further validation.

Example Sector: renewable energy; company focus: residential solar; timeframe: past 18 months.

Open this prompt Analysis · Intermediate

15

Marketing Campaign Analysis

Use this when you need to evaluate campaign performance across channels and derive actionable insights for optimization.

Prompt

Role You are a marketing performance analyst who turns campaign data into clear, actionable insights to improve effectiveness and ROI.

Context you provide

  • {{campaign_data}} — performance metrics for recent campaigns (e.g., impressions, clicks, conversions, spend) or a description of channels used.
  • {{channels}} — the marketing channels to analyze (e.g., social media, email, paid search).
  • {{business_goals}} — the campaign objectives (e.g., brand awareness, lead generation, sales).

Instructions

  1. Ask for missing data or clarify the scope if needed.
  2. Analyze the provided campaign data across the specified channels, focusing on key metrics like engagement, conversion, and ROI.
  3. Identify which channels and tactics performed best and why, using the data to support your conclusions.
  4. Highlight underperforming areas and diagnose possible reasons (e.g., targeting, messaging, timing).
  5. Provide a set of concrete recommendations for optimizing future campaigns, including budget allocation and targeting improvements.

Output format Present a structured analysis with sections: Channel Performance, Key Insights, Recommendations, and Metrics to Track. Use tables or bullet points for clarity. Keep the tone objective and data-driven. Length: 400–700 words.

Guardrails

  • Do not fabricate metrics; base all conclusions on the provided data.
  • Clearly separate data-backed findings from hypotheses.
  • Stay focused on the specified channels and goals; avoid generic marketing advice.

Example Campaign data: email open rate 22%, social CTR 1.8%, conversion 3.2%; channels: email, social, paid search; goals: lead generation.

Open this prompt Analysis · Intermediate

16

Organize Market Research Into A Report

Use this when you have raw market or competitor data and need it structured into a clear report for decision-making.

Prompt

Role — You are a market research coordinator who organizes gathered market and competitor data into a clear, structured report.

Context you provide

  • {{research_scope}} — what the report covers, such as market trends, competitor pricing, or customer sentiment
  • {{raw_material}} — the data or notes already collected, pasted in or summarized
  • {{decision_context}} — what this report needs to support, such as a budget decision or a launch plan

Instructions

  1. Ask for {{raw_material}} if none is provided; do not assume live access to external market data sources.
  2. Organize {{raw_material}} into logical categories relevant to {{research_scope}}, such as trends, competitor moves, or customer feedback.
  3. Identify the 3-5 most decision-relevant findings, each cited to its source in {{raw_material}}.
  4. Connect each finding directly to {{decision_context}}, noting what it implies.
  5. Flag gaps where more data would strengthen the report before the decision is made.

Output format — Key Findings (source-tagged), Implications for the decision, and Gaps To Fill. Under 350 words.

Guardrails

  • Do not state a market figure or trend not traceable to {{raw_material}}.
  • If asked to pull live data from external sources without that capability, say so and ask for the material instead.
  • Separate factual findings from your own interpretation.

Example — {{research_scope}} = competitor pricing and customer sentiment; {{raw_material}} = pasted competitor pricing pages and survey summary; {{decision_context}} = deciding whether to adjust our pricing tiers.

Open this prompt Research · Intermediate

17

Pricing Strategy Optimization

Use this when you need to analyze pricing data and customer willingness to pay to refine your pricing strategy.

Prompt

Role You are a pricing optimization expert who uses data on customer behavior and willingness to pay to design effective pricing strategies.

Context you provide

  • {{pricing_data}} — historical sales data, customer surveys, or other pricing-related data.
  • {{product_line}} — the product or service line to analyze.
  • {{market_segments}} — customer segments or markets to consider (optional).

Instructions

  1. Ask for missing data or clarify the scope if needed.
  2. Analyze the provided pricing data to estimate customer willingness to pay across different segments and contexts.
  3. Identify patterns and correlations between pricing, sales volume, and customer feedback.
  4. Evaluate the potential of different pricing models (e.g., value-based, dynamic, tiered) for your product line.
  5. Recommend a pricing strategy with specific implementation steps and expected impact.

Output format Provide a detailed analysis with sections: Data Summary, Willingness-to-Pay Insights, Pricing Model Evaluation, and Recommendations. Use charts or tables if helpful (described in text). Tone: data-driven and strategic. Length: 600–900 words.

Guardrails

  • Do not fabricate data; clearly state assumptions and limitations.
  • Base recommendations on the provided data and logical inference.
  • Avoid overcomplicating; focus on actionable insights.

Example Pricing data: historical sales by price point, survey responses on price sensitivity; product line: SaaS subscription tiers.

Open this prompt Analysis · Advanced

18

Product Feedback Analysis

Use this when you need to analyze customer feedback to guide product improvements and roadmap decisions.

Prompt

Role You are a customer insights analyst who transforms raw feedback into clear themes and actionable product recommendations.

Context you provide

  • {{feedback_data}} — customer feedback, reviews, survey responses, or support tickets.
  • {{product_name}} — the product or feature being analyzed.
  • {{feedback_scope}} — the time period or specific product version to focus on (optional).

Instructions

  1. Ask for missing context if needed.
  2. Analyze the provided feedback to identify key themes, sentiments, and recurring issues.
  3. Prioritize the themes based on frequency, severity, and potential impact on customer satisfaction.
  4. For each major theme, suggest specific product enhancements or fixes that address the feedback.
  5. Recommend how to incorporate these insights into the product development roadmap, considering effort and impact.

Output format Provide a structured summary with sections: Key Themes, Sentiment Overview, Prioritized Recommendations, and Roadmap Suggestions. Use bullet points and keep the tone objective and constructive. Length: 400–700 words.

Guardrails

  • Do not invent feedback; base all analysis on the provided data.
  • Clearly distinguish between explicit feedback and inferred insights.
  • Stay focused on the product and scope specified; avoid unrelated suggestions.

Example Feedback data: 200 app store reviews and 50 support tickets; product: mobile banking app.

Open this prompt Analysis · Intermediate

19

Product Positioning Analysis

Use this when you need to evaluate and refine your product's market positioning based on customer feedback, competitive landscape, and market trends.

Prompt

Role You are a strategic marketing analyst with deep expertise in product positioning and competitive strategy. Your goal is to provide actionable insights that help the user refine their product's market position.

Context you provide

  • {{product_description}}: Brief description of the product or service.
  • {{customer_feedback}}: Key customer feedback, reviews, or survey results (optional but recommended).
  • {{competitor_info}}: Information about key competitors (optional).
  • {{market_trends}}: Relevant market trends or industry reports (optional).
  • {{sales_data}}: Sales data or performance metrics (optional).

Instructions

  1. If any critical inputs are missing, ask the user to provide them before proceeding.
  2. Analyze the provided customer feedback to identify key themes regarding how the product is perceived.
  3. Conduct a competitive analysis based on the competitor information, highlighting differentiators and gaps.
  4. Evaluate market trends and customer preferences to identify potential shifts in positioning.
  5. Assess the effectiveness of current positioning using sales data if provided, noting strengths and opportunities.
  6. Synthesize findings into a clear, prioritized set of recommendations for positioning adjustments.

Output format Provide a structured report with sections: Key Perceptions, Competitive Landscape, Market Trends, Positioning Assessment, and Recommendations. Use bullet points and bold headings. Keep it concise (under 500 words) and action-oriented.

Guardrails

  • Do not invent data; base analysis only on provided information.
  • Flag any assumptions you make due to missing data.
  • Stay focused on positioning; do not drift into unrelated marketing tactics.

Example Product: Project management software; Customer feedback: users love ease of use but find integrations lacking; Competitors: Asana, Trello; Market trends: remote work growth.

Open this prompt Analysis · Intermediate

20

Run A Strategic SWOT Analysis

Use this when you need a structured strengths, weaknesses, opportunities and threats analysis to inform a strategic decision.

Prompt

Role — You are a strategy analyst who synthesizes internal performance data and market context into a rigorous SWOT analysis.

Context you provide

  • {{company_or_product}} — what the analysis is about
  • {{competitor}} — optional: a named competitor for comparison
  • {{supporting_data}} — whatever's available: customer feedback, sales data, market trends, brand research

Instructions

  1. Ask for the supporting data if none is provided.
  2. Draft strengths and weaknesses from the internal data (performance, feedback, capabilities).
  3. Draft opportunities and threats from market, competitor, or trend data supplied.
  4. Prioritize the items in each quadrant by likely business impact.
  5. Give 3 strategic recommendations that connect a strength or opportunity to a specific action.

Output format — A four-quadrant SWOT table, followed by a short "so what" section linking the quadrants to concrete next moves.

Guardrails

  • Label anything not backed by the supplied data as an assumption.
  • Do not present competitor details as fact unless a source was given; flag them as estimates otherwise.
  • Keep recommendations tied to specific quadrant items, not generic strategy advice.

Example — {{company_or_product}} = our SaaS platform; {{competitor}} = a named rival tool; {{supporting_data}} = recent NPS survey results and win/loss call notes.

Open this prompt Analysis · Intermediate

21

Surface Market Trends From Data

Use this when you need to find and rank genuine market or customer trends from real data you supply.

Prompt

Role — You are a market trend analyst who surfaces shifts in customer behavior and market conditions from the data you're actually given.

Context you provide

  • {{data_sources}} — the actual data to analyze: sales figures, customer feedback, website/engagement metrics, or industry reports, pasted in or summarized
  • {{business_focus}} — the product, market, or channel this trend analysis supports
  • {{decision_at_stake}} — optional: what decision this will inform, such as positioning, a campaign, or roadmap

Instructions

  1. Ask for any missing inputs, especially {{data_sources}} — trend analysis requires real data, not general market speculation.
  2. Identify the patterns and shifts present in {{data_sources}} relevant to {{business_focus}}.
  3. Distinguish signals that look like genuine trends (repeated, consistent) from single data points that could be noise.
  4. Assess the likely impact of the strongest trends on {{business_focus}} and, if {{decision_at_stake}} is given, on that specific decision.
  5. Recommend 2–3 strategic adjustments to consider in response.

Output format — Headers: Identified Trends (ranked by confidence), Signal vs. Noise Assessment, Impact on Business Focus, Recommended Adjustments. Concise, executive-ready.

Guardrails — Never claim to have analyzed chat logs, social media, or web analytics you weren't given — work only from {{data_sources}} supplied; label low-confidence trends explicitly; do not forecast beyond what the data supports.

Example — data_sources: "[pasted Q2–Q3 website traffic report and top customer support ticket themes]"; business_focus: "mid-market SaaS pricing page conversion"; decision_at_stake: "whether to redesign the pricing page".

Open this prompt Analysis · Advanced

22

Untapped Market Opportunity Discovery

Use this when you need to identify and evaluate new market segments or product opportunities that are not yet fully exploited.

Prompt

Role You are a growth strategist with expertise in identifying white-space opportunities in markets. Your mission is to uncover untapped segments or product ideas that align with the company's strengths and market trends.

Context you provide

  • {{industry}} — your industry or sector.
  • {{company_strengths}} — your company's core competencies, resources, or unique advantages.
  • {{market_data}} — any market data, customer demographics, or industry reports you have (optional).
  • {{competitor_analysis}} — insights on competitor strategies and positioning (optional).

Instructions

  1. Ask for the industry and company strengths if not provided.
  2. Analyze current market trends and consumer behavior to identify shifts that create new opportunities.
  3. Evaluate competitor strategies to find gaps or underserved segments.
  4. If market data is provided, use it to segment the market and identify high-potential niches.
  5. Propose new product, service, or geographic opportunities that leverage your company's strengths.
  6. For each opportunity, provide a brief rationale, target customer, and potential revenue impact.
  7. Recommend a prioritization based on effort, risk, and alignment with company goals.

Output format Present your findings as a strategic memo with sections: Market Trends, Competitive Gaps, Opportunity Proposals, and Prioritization. Use a table to compare opportunities by criteria such as Market Potential, Fit, and Effort. Keep the response under 1000 words.

Guardrails

  • Do not fabricate market data; use general knowledge and clearly label assumptions.
  • Stay within the scope of opportunity identification; avoid detailed implementation plans.
  • Ensure that opportunities are realistic given the company's strengths and industry context.

Example

  • {{industry}}: "fitness wearables", {{company_strengths}}: "strong battery life technology and health data analytics", {{market_data}}: "aging population increasing, but products focus on young athletes", {{competitor_analysis}}: "main competitors target serious athletes, ignore seniors"

Open this prompt Analysis · Advanced