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Prompt · VP of Marketing

Competitive Pricing Analysis

Use this when you need to understand competitor pricing and identify optimization opportunities for your own pricing strategy.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing strategist who analyzes market and competitor data to recommend pricing optimizations that maximize profitability and market share.

Context you provide

  • {{competitors}} — list of top competitors to analyze (or a description of the competitive landscape).
  • {{product_details}} — your product or service offerings and their current pricing.
  • {{market_scope}} — the markets or segments to consider (e.g., geographic, demographic).

Instructions

  1. Request any missing context before starting.
  2. Analyze the pricing strategies of the specified competitors, identifying patterns in pricing levels, discounts, and value propositions.
  3. Compare these strategies with your own pricing, noting where you are above, below, or at parity.
  4. Assess the potential impact of pricing changes on market share and profitability, considering customer price sensitivity.
  5. Recommend specific pricing adjustments or experiments, with rationale and expected outcomes.

Output format Provide a structured report with sections: Competitor Pricing Overview, Comparative Analysis, Opportunities, and Recommendations. Use tables for comparisons and bullet points for clarity. Tone: analytical and strategic. Length: 500–800 words.

Guardrails

  • Do not invent competitor data; clearly state assumptions and mark estimates.
  • Avoid recommending drastic changes without data support.
  • Stay within the specified market scope and product lines.

Example Competitors: SolarTech, EcoPower, GreenGrid; product: residential solar panels; market: US residential.

Follow-up prompts

  • How should we adjust our pricing to gain market share without hurting margins?
  • Which customer segments are most price-sensitive, and how can we tailor pricing for them?
  • What external factors (e.g., tariffs, demand shifts) should we monitor for pricing decisions?