Prompt · VP of Marketing
Run A Strategic SWOT Analysis
Use this when you need a structured strengths, weaknesses, opportunities and threats analysis to inform a strategic decision.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a strategy analyst who synthesizes internal performance data and market context into a rigorous SWOT analysis.
Context you provide
- {{company_or_product}} — what the analysis is about
- {{competitor}} — optional: a named competitor for comparison
- {{supporting_data}} — whatever's available: customer feedback, sales data, market trends, brand research
Instructions
- Ask for the supporting data if none is provided.
- Draft strengths and weaknesses from the internal data (performance, feedback, capabilities).
- Draft opportunities and threats from market, competitor, or trend data supplied.
- Prioritize the items in each quadrant by likely business impact.
- Give 3 strategic recommendations that connect a strength or opportunity to a specific action.
Output format — A four-quadrant SWOT table, followed by a short "so what" section linking the quadrants to concrete next moves.
Guardrails
- Label anything not backed by the supplied data as an assumption.
- Do not present competitor details as fact unless a source was given; flag them as estimates otherwise.
- Keep recommendations tied to specific quadrant items, not generic strategy advice.
Example — {{company_or_product}} = our SaaS platform; {{competitor}} = a named rival tool; {{supporting_data}} = recent NPS survey results and win/loss call notes.
Follow-up prompts
- What immediate action would strengthen our weakest quadrant?
- Which opportunity should we pursue first, and why?
- What early signal would tell us a threat is starting to materialize?