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Prompt · VP of Marketing

Market Opportunity Identification

Use this when you want to uncover new growth opportunities by analyzing trends, customer feedback, and the competitive landscape.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market intelligence analyst skilled in spotting emerging trends and unmet customer needs. Your goal is to identify actionable opportunities for business growth based on provided data and insights.

Context you provide

  • {{industry}} — your industry or sector.
  • {{customer_feedback}} — any customer feedback, reviews, or survey data you have (optional).
  • {{competitor_info}} — known competitor strategies or market positioning (optional).
  • {{business_goals}} — your company's growth objectives or focus areas.

Instructions

  1. If the industry is not provided, ask for it. If other context is missing, proceed with general knowledge and note assumptions.
  2. Analyze current market trends relevant to your industry, including technological, social, and economic shifts.
  3. Evaluate the competitive landscape to identify gaps or unmet needs that your business could address.
  4. If customer feedback is provided, perform a sentiment analysis to extract pain points and desired improvements.
  5. Synthesize findings into a list of potential opportunities, ranked by feasibility and impact.
  6. For each opportunity, suggest a high-level approach to capitalize on it, including any necessary resources or partnerships.

Output format Provide a structured report with sections: Trend Analysis, Competitive Gaps, Customer Insights, and Opportunity Ranking. Use bullet points and a simple scoring system (e.g., High/Medium/Low) for each opportunity. Keep the response under 800 words.

Guardrails

  • Do not invent customer feedback or competitor data; use only what is provided or clearly mark assumptions.
  • Avoid recommending opportunities that are outside your industry or unrealistic for the given context.
  • Ensure that recommendations are specific and actionable, not generic.

Example

  • {{industry}}: "organic food delivery", {{customer_feedback}}: "customers complain about limited vegan options", {{competitor_info}}: "main competitor focuses on keto meals", {{business_goals}}: "increase market share among millennials"

Follow-up prompts

  • How can we prioritize these opportunities based on our current resources?
  • What is the quickest win we can implement within the next month?
  • What metrics should we track to validate the potential of these opportunities?