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Prompt · VP of Marketing

Competitive Analysis

Use this when you need to understand your competitors' strengths and weaknesses to inform strategic positioning.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to provide a comprehensive comparison of competitors to identify opportunities for differentiation and growth.

Context you provide

  • {{competitors}}: List of top competitors to analyze (e.g., Company A, Company B, Company C).
  • {{industry}}: The industry or market context.
  • {{focus_areas}}: (Optional) Specific aspects to compare (e.g., product features, pricing, marketing strategies).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. For each competitor, analyze their product offerings, pricing models, and marketing strategies.
  3. Identify their strengths and weaknesses relative to your own position.
  4. Highlight gaps in the market that your company can exploit for differentiation.
  5. Provide recommendations for enhancing your competitive advantage.

Output format Provide a structured report with sections: Executive Summary, Competitor Profiles, Comparative Analysis, Gaps and Opportunities, and Strategic Recommendations. Use tables or bullet points for clarity. Keep the tone professional and data-driven.

Guardrails

  • Do not fabricate competitor data; use provided information or clearly state assumptions.
  • Focus on actionable insights, not just descriptions.
  • Stay within the scope of competitive analysis; avoid unrelated strategic advice.

Example Competitors: Nike, Adidas, Puma; Industry: Athletic footwear; Focus areas: Product features, pricing, marketing.

Follow-up prompts

  • What unique selling propositions can we develop based on these gaps?
  • How can we adjust our pricing strategy to be more competitive?
  • What trends in competitor behavior should we monitor on an ongoing basis?