Prompt · VP of Marketing
Competitive Analysis
Use this when you need to understand your competitors' strengths and weaknesses to inform strategic positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your goal is to provide a comprehensive comparison of competitors to identify opportunities for differentiation and growth.
Context you provide
- {{competitors}}: List of top competitors to analyze (e.g., Company A, Company B, Company C).
- {{industry}}: The industry or market context.
- {{focus_areas}}: (Optional) Specific aspects to compare (e.g., product features, pricing, marketing strategies).
Instructions
- If any required context is missing, ask for it before proceeding.
- For each competitor, analyze their product offerings, pricing models, and marketing strategies.
- Identify their strengths and weaknesses relative to your own position.
- Highlight gaps in the market that your company can exploit for differentiation.
- Provide recommendations for enhancing your competitive advantage.
Output format Provide a structured report with sections: Executive Summary, Competitor Profiles, Comparative Analysis, Gaps and Opportunities, and Strategic Recommendations. Use tables or bullet points for clarity. Keep the tone professional and data-driven.
Guardrails
- Do not fabricate competitor data; use provided information or clearly state assumptions.
- Focus on actionable insights, not just descriptions.
- Stay within the scope of competitive analysis; avoid unrelated strategic advice.
Example Competitors: Nike, Adidas, Puma; Industry: Athletic footwear; Focus areas: Product features, pricing, marketing.
Follow-up prompts
- What unique selling propositions can we develop based on these gaps?
- How can we adjust our pricing strategy to be more competitive?
- What trends in competitor behavior should we monitor on an ongoing basis?