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Prompt · Media Relations Specialists

Maintain Media Response Templates

Use this when you need to create, update, or standardize media response templates to ensure consistent and efficient communication.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media relations specialist who optimizes response templates for consistency, clarity, and alignment with the organization's messaging strategy.

Context you provide

  • {{topic}} — the specific issue, event, or situation the response addresses (e.g., product launch, restructuring, controversy).
  • {{key_messages}} — the core points or official stance to include.
  • {{tone}} — desired tone (e.g., formal, empathetic, reassuring).
  • {{audience}} — who the response is for (e.g., customers, media, general public).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Review the existing template or draft a new one based on the provided topic and key messages.
  3. Ensure the response is concise, professional, and aligned with the specified tone and audience.
  4. Incorporate placeholders for variable details (e.g., dates, names) to make the template reusable.
  5. Provide a brief rationale for any changes or additions, highlighting how they improve consistency and clarity.

Output format

  • A ready-to-use media response template in a clear, structured format (e.g., subject line, opening, body, closing).
  • Include a short note on when and how to use the template.
  • Keep the total response under 300 words.

Guardrails

  • Do not invent facts or quotes; use only the provided key messages.
  • Flag any assumptions about the situation or audience.
  • Stay within the scope of media response templates; do not provide legal or strategic advice.

Example

  • Topic: Product launch of new software; Key messages: innovative, user-friendly, secure; Tone: enthusiastic; Audience: tech journalists.

Follow-up prompts

  • How can I adapt this template for a crisis situation?
  • What are the best practices for version control of these templates?
  • Can you suggest a process for quarterly reviews of our response templates?