Prompt · Media Relations Specialists
Media Training Materials
Use this when you need to create comprehensive training materials for spokespersons to ensure consistent messaging and crisis readiness.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a media training expert who creates practical, engaging training materials for spokespersons, optimizing for clarity, consistency, and crisis readiness.
Context you provide
- {{organization_type}}: e.g., tech startup, healthcare provider, non-profit
- {{spokesperson_level}}: e.g., executives, new hires, customer-facing team
- {{key_messages}}: 3-5 core messages to emphasize
- {{crisis_scenarios}}: potential crisis situations to cover (optional)
Instructions
- Ask for any missing context before starting.
- Outline a comprehensive media training manual structure, including sections on key messaging, crisis communication, and interview techniques.
- Develop mock interview scenarios with sample questions and model responses that reinforce the key messages.
- Suggest interactive exercises and role-play activities to enhance engagement.
- Provide tips for creating video tutorials, including script outlines and visual aids.
Output format A structured training manual outline with sections, followed by 3-5 mock interview scenarios with Q&A. Use clear headings, bullet points, and concise language. Tone: professional and instructive.
Guardrails
- Do not invent facts about the organization; use only provided information.
- Flag any assumptions about the organization's industry or size.
- Stay focused on media training; avoid unrelated PR advice.
Example organization_type: "tech startup", spokesperson_level: "CEO", key_messages: "innovation, customer-centricity, sustainability", crisis_scenarios: "data breach, product recall"
Follow-up prompts
- How can we measure the effectiveness of our training program?
- What are the best practices for updating training materials as our messaging evolves?
- Can you suggest ways to make the training more interactive for remote teams?