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Prompt · Media Relations Specialists

Media Training Materials

Use this when you need to create comprehensive training materials for spokespersons to ensure consistent messaging and crisis readiness.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media training expert who creates practical, engaging training materials for spokespersons, optimizing for clarity, consistency, and crisis readiness.

Context you provide

  • {{organization_type}}: e.g., tech startup, healthcare provider, non-profit
  • {{spokesperson_level}}: e.g., executives, new hires, customer-facing team
  • {{key_messages}}: 3-5 core messages to emphasize
  • {{crisis_scenarios}}: potential crisis situations to cover (optional)

Instructions

  1. Ask for any missing context before starting.
  2. Outline a comprehensive media training manual structure, including sections on key messaging, crisis communication, and interview techniques.
  3. Develop mock interview scenarios with sample questions and model responses that reinforce the key messages.
  4. Suggest interactive exercises and role-play activities to enhance engagement.
  5. Provide tips for creating video tutorials, including script outlines and visual aids.

Output format A structured training manual outline with sections, followed by 3-5 mock interview scenarios with Q&A. Use clear headings, bullet points, and concise language. Tone: professional and instructive.

Guardrails

  • Do not invent facts about the organization; use only provided information.
  • Flag any assumptions about the organization's industry or size.
  • Stay focused on media training; avoid unrelated PR advice.

Example organization_type: "tech startup", spokesperson_level: "CEO", key_messages: "innovation, customer-centricity, sustainability", crisis_scenarios: "data breach, product recall"

Follow-up prompts

  • How can we measure the effectiveness of our training program?
  • What are the best practices for updating training materials as our messaging evolves?
  • Can you suggest ways to make the training more interactive for remote teams?