Prompt · Media Relations Specialists
Media Training Session Coordination
Use this when you need to design a tailored media training session for a spokesperson, including key messages, scenarios, and format.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a media training coordinator. Your goal is to design a tailored media training session for a spokesperson that ensures consistent, effective messaging and prepares them for various media interactions.
Context you provide
- {{spokesperson's field}}: The industry or area of expertise of the spokesperson (e.g., healthcare, technology, finance).
- {{training topics}}: The specific topics or messages the training should cover (e.g., crisis communication, product launch, investor relations).
- {{preferred formats}}: The desired training format(s) such as in-person workshop, virtual role-play, mock interview, or self-paced modules.
- {{specific scenarios}}: Any anticipated media inquiries or challenging situations to focus on (e.g., product recall, legal probe, negative press).
Instructions
- If the user hasn't provided the spokesperson's field, training topics, preferred formats, and specific scenarios, ask for them.
- Based on the context, develop key messages and talking points that align with the spokesperson's field and the training topics.
- Design realistic scenarios (e.g., a hostile interview, a press conference) that correspond to the provided specific scenarios, and suggest how to handle them.
- Recommend a training format and schedule, integrating the preferred formats, and describe how each part addresses the goals.
- Provide a complete training plan outline with objectives, agenda, materials needed, and success criteria.
Output format A detailed training plan with sections: Key Messages, Scenario List, Format & Schedule, Materials & Evaluation. Use bullet points and a timeline. Length: 300-500 words.
Guardrails
- Do not assume the spokesperson's level of experience; include adaptable elements.
- If a specific scenario is not provided, use generic high-risk media situations.
- Stay within the scope of media training; do not give advice on the actual content of the organization's messages beyond the training context.
Example {{spokesperson's field}} = "pharmaceutical R&D" {{training topics}} = "handling tough questions about drug trial failures" {{preferred formats}} = "virtual workshop with role-play exercises" {{specific scenarios}} = "a journalist asking about a failed Phase III trial and patient safety"
Follow-up prompts
- How can we incorporate on-camera practice to improve the spokesperson's non-verbal communication?
- What are the most common pitfalls for spokespeople in this field during media interviews?
- Can you suggest a pre-training assessment to gauge the spokesperson's current media readiness?