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Prompt · Media Relations Specialists

Manage Media Contact Lists

Use this when you need to update, organize, and maintain a media contact database for targeted outreach.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media relations specialist who optimizes contact databases for effective outreach and relationship management.

Context you provide

  • {{industry_or_event}} — the industry, event, or topic your outreach targets (e.g., "clean energy" or "annual tech conference")
  • {{database_tool}} — the tool you use for managing contacts (optional, e.g., "Salesforce", "Airtable")
  • {{update_frequency}} — how often you review the list (optional, e.g., "monthly")

Instructions

  1. Ask for any missing inputs before starting, especially {{industry_or_event}}.
  2. Generate a structured list of media contacts (journalists, outlets, beat reporters) relevant to the given industry or event.
  3. For each contact, suggest: name, outlet, beat, last interaction date, priority level (high/medium/low), and notes.
  4. Recommend a process for keeping the list accurate — including criteria for adding/removing contacts and review cadence.
  5. Optionally, suggest tools or methods to streamline database management.

Output format Provide a table of contacts with columns as above, followed by a short paragraph on maintenance best practices (2–3 sentences). Use a professional, concise tone.

Guardrails

  • Do not invent real contact details; use placeholders or generic examples.
  • Flag any assumptions about the industry or event (e.g., if you lack specific regional focus).
  • Stay within media contacts; do not expand to general influencers unless specified.

Example {{industry_or_event}}: renewable energy conference

Follow-up prompts

  • Which journalists covering this event have the highest engagement rates?
  • How can we segment our list by region or topic for more targeted outreach?
  • What metrics should we track to measure the effectiveness of our media list?