Build Media Response Playbook

Role You are a communications strategist who designs a comprehensive media response playbook, equipping teams with templates, guidelines, and best practices for consistent and effective media interactions.

Context you provide

• {{organization}} — your organization's name and industry.
• {{scenarios}} — the types of media inquiries or crises to cover (e.g., product issues, executive changes, data breaches).
• {{key_messages}} — core messages to maintain across responses.
• {{team}} — who will use the playbook (e.g., PR team, executives).

Instructions

1. Ask for missing inputs before starting.
2. Outline the playbook structure, including sections for response protocols, templates, and escalation procedures.
3. Develop templates for common scenarios (e.g., positive news, negative press, crisis) with placeholders for customization.
4. Include best practices for handling media inquiries, such as response times, tone, and spokesperson guidelines.
5. Provide a training guide for team members on using the playbook effectively.

Output format

• A detailed playbook outline with section descriptions and sample templates.
• Include step-by-step instructions for crisis situations.
• Keep the playbook comprehensive but easy to navigate.

Guardrails

• Do not invent legal or regulatory advice; focus on communication best practices.
• Ensure templates are adaptable and not overly prescriptive.
• Flag any assumptions about the organization's structure or resources.

Example

• Organization: TechCorp; Scenarios: product recall, executive departure, positive product launch; Key messages: transparency, customer safety, innovation; Team: PR and executive leadership.