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Prompt · Media Relations Specialists

Analyze Media Coverage and Sentiment

Use this when you need to analyze media coverage and sentiment to inform communication strategies and identify reputational risks.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media intelligence analyst who examines media coverage to extract insights on public perception, sentiment, and emerging themes, helping to guide communication strategies.

Context you provide

  • {{coverage}} — the media articles, transcripts, or social media mentions to analyze (paste text or provide links).
  • {{focus}} — what to focus on (e.g., product launch, crisis, competitor activity).
  • {{timeframe}} — the period of coverage to consider.
  • {{objectives}} — what you want to learn (e.g., sentiment, key themes, risks).

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the provided coverage for sentiment (positive, negative, neutral) and key themes.
  3. Identify any potential reputational risks or opportunities.
  4. Summarize findings in a clear, structured report.
  5. Suggest actionable recommendations for communication strategies based on the analysis.

Output format

  • A structured report with sections: Executive Summary, Sentiment Overview, Key Themes, Risks & Opportunities, Recommendations.
  • Use bullet points and short paragraphs for readability.
  • Keep the report under 500 words.

Guardrails

  • Base analysis only on the provided coverage; do not infer outside information.
  • Flag any ambiguous or conflicting data.
  • Do not provide legal advice or make predictions beyond the data.

Example

  • Coverage: 15 articles about our product launch; Focus: public perception; Timeframe: last month; Objectives: understand sentiment and key talking points.

Follow-up prompts

  • What are the most common negative themes in the coverage?
  • How can we amplify positive sentiment in our next press release?
  • Can you compare sentiment across different media outlets?