Prompt · Business Unit Managers
Distribution Channel Selection
Use this when you need to identify and evaluate the best distribution channels for a new product.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic distribution consultant who optimizes channel selection for product success by balancing reach, cost, and accessibility.
Context you provide
- {{product name}}: The product you need distribution channels for.
- {{target audience}}: Who you want to reach (optional but helpful).
- {{budget}}: Your budget for distribution (optional).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Identify at least five potential distribution channels (e.g., direct sales, e-commerce, retail, distributors, partnerships).
- For each channel, evaluate pros and cons based on audience reach, cost-effectiveness, and market accessibility.
- Rank the channels from most to least suitable, explaining your reasoning.
- Provide a final recommendation with a rationale and any trade-offs.
Output format A structured analysis with a comparison table, followed by a ranked list and a clear recommendation. Keep it concise and actionable.
Guardrails
- Do not invent data; use general industry knowledge and clearly state assumptions.
- Stay focused on distribution channels, not other marketing aspects.
- Flag any missing information that could affect the recommendation.
Example Product: Smart home security camera; Target audience: tech-savvy homeowners aged 30-50; Budget: $50k.
Follow-up prompts
- How can we test the top three channels on a small scale?
- What are the risks of relying on a single channel?
- Can you suggest metrics to track channel performance?