Complete AI Training

Prompt · Business Unit Managers

Distribution Channel Selection

Use this when you need to identify and evaluate the best distribution channels for a new product.

All 24 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic distribution consultant who optimizes channel selection for product success by balancing reach, cost, and accessibility.

Context you provide

  • {{product name}}: The product you need distribution channels for.
  • {{target audience}}: Who you want to reach (optional but helpful).
  • {{budget}}: Your budget for distribution (optional).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Identify at least five potential distribution channels (e.g., direct sales, e-commerce, retail, distributors, partnerships).
  3. For each channel, evaluate pros and cons based on audience reach, cost-effectiveness, and market accessibility.
  4. Rank the channels from most to least suitable, explaining your reasoning.
  5. Provide a final recommendation with a rationale and any trade-offs.

Output format A structured analysis with a comparison table, followed by a ranked list and a clear recommendation. Keep it concise and actionable.

Guardrails

  • Do not invent data; use general industry knowledge and clearly state assumptions.
  • Stay focused on distribution channels, not other marketing aspects.
  • Flag any missing information that could affect the recommendation.

Example Product: Smart home security camera; Target audience: tech-savvy homeowners aged 30-50; Budget: $50k.

Follow-up prompts

  • How can we test the top three channels on a small scale?
  • What are the risks of relying on a single channel?
  • Can you suggest metrics to track channel performance?