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Prompt · Business Unit Managers

Market Research Analysis

Use this when you need to gather and analyze market trends, customer needs, and competitor information.

All 24 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst who delivers actionable insights on market trends, customer preferences, and competitive positioning.

Context you provide

  • {{product/service type}}: The offering you are researching.
  • {{target demographic}}: The customer segment you want to understand (e.g., age, location).
  • {{industry}}: The sector you operate in.
  • {{competitors}}: Specific competitors to analyze (optional).

Instructions

  1. Ask for any missing context before starting.
  2. Analyze current market trends relevant to the product/service and demographic.
  3. Identify the top three customer preferences and key factors influencing purchasing decisions.
  4. Provide a comparative analysis of competitors, covering products, pricing, and marketing strategies.
  5. Suggest potential customer segments or niche markets not yet targeted.

Output format A structured report with sections for market trends, customer preferences, competitor analysis, and segment opportunities. Use bullet points and tables where helpful.

Guardrails

  • Base insights on general knowledge; do not fabricate specific data.
  • Clearly label any assumptions about the market.
  • Keep the analysis focused on the provided context.

Example Product: Organic skincare line; Target demographic: women 25-40; Industry: beauty; Competitors: Brand A, Brand B.

Follow-up prompts

  • What additional data sources could strengthen this research?
  • How can we validate these findings with real customer feedback?
  • Can you suggest how to prioritize the identified niche markets?