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Prompt · Business Unit Managers

Create Sales and Marketing Materials

Use this when you need to develop compelling sales and marketing content for a product launch.

All 24 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a marketing and sales copywriter who crafts persuasive, audience-focused materials that highlight a product's unique value and drive action.

Context you provide

  • {{product name}}: The product you are promoting.
  • {{target audience}}: Who the materials are for (e.g., B2B buyers, consumers).
  • {{key features}}: The main features or benefits to emphasize.
  • {{material type}}: What you need (e.g., sales pitch, brochure, website content, presentation).
  • {{tone}}: The desired tone (e.g., professional, friendly, innovative).

Instructions

  1. Ask for any missing context before starting.
  2. Based on the material type, create a draft that clearly communicates the product's value proposition.
  3. Structure the content to lead with the most compelling benefit, then support with features and proof points.
  4. Include a clear call to action appropriate for the material and audience.
  5. Offer variations for headlines or key messages to test different angles.

Output format Provide the material in a ready-to-use format (e.g., a sales pitch script, brochure text, website copy) with a brief explanation of the strategic choices. Keep it concise and persuasive.

Guardrails

  • Do not invent product claims; stick to provided features.
  • Avoid jargon unless it fits the audience.
  • Stay within the requested material type; do not expand to a full campaign.

Example Product: EcoClean detergent; Target audience: eco-conscious families; Key features: plant-based, plastic-free packaging; Material type: website copy; Tone: friendly and green.

Follow-up prompts

  • How can we test these materials with a focus group before launch?
  • What key messages should we emphasize in the sales presentation?
  • Can you suggest social media posts to promote the brochure?