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AI agent for social media coordinators

Weekly Social Performance Report Agent

A correct weekly report with clear next actions

ReportingAnalysisMarketing
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Weekly Social Performance Report Agent: what goes in, what the agent does and what you get

What it does

Pulling weekly numbers from each platform and making them comparable eats a Monday morning. This agent exports the past week's reach, engagement, clicks, follows and top posts from every platform. It normalizes the metrics, since each platform defines engagement differently, and separates paid from organic results. Then it checks its totals against each platform's own dashboard. If they do not match, it exports again or notes the gap in the report, for example delayed data. It compares the week with the four-week average, picks out top and bottom posts, and writes three findings and three actions. It only calls out changes over 20% so the report stays short. The manager edits and sends the report. Edge case: a boosted post is shown separately so paid reach does not hide weak organic results.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedNo 1 STARTS WHEN Monday report run 2 USES A TOOL Export weekly metrics from each platform 3 DOES Normalize metrics and separate paid from organic 4 CHECKS THE RESULT Do totals match each platform's dashboard? If not: re-export, or note delayed data in the report.Back to step 2. 5 DOES Compare with the four-week average and find top andbottom posts 6 USES A TOOL Draft findings and next actions 7 YOU APPROVE Manager edits and sends the report 8 RESULT Report archived
Read the steps as a list
  1. Monday report run
  2. Export weekly metrics from each platform
  3. Normalize metrics and separate paid from organic
  4. Do totals match each platform's dashboard?If not: re-export, or note delayed data in the report. Back to step 2.
  5. Compare with the four-week average and find top and bottom posts
  6. Draft findings and next actions
  7. Manager edits and sends the reportThe agent waits here for your OK.
  8. Report archived

How it decides

It calls out results that moved more than 20% from the four-week average and links them to the post formats behind them.

  • Show paid and organic separately
  • Only call out changes over 20%
  • Suggest at most three actions

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Metrics included
  • Comparison window (default 4 weeks)
  • Report day and time
  • Callout threshold

What keeps you in control

It always asks you first

  • Sending the report to stakeholders

Hard limits

  • Read-only access to accounts
  • Never sends reports itself

It stops when

  • Done: report sent
  • Stop: a platform's data unavailable for over 24 hours, note and continue

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensOn Monday, March 3, Instagram reach looked 60% up on the four-week average. The dashboard check showed the agent's organic total did not match because one post had been boosted with $300. It split that post out, exported again, and organic reach was actually down 8%. It suggested reviewing the new 7 a.m. posting time. The manager kept that finding and sent the report.

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