Prompt lesson · 22 prompts
Competitor Analysis prompts for Business Analysts
22 ready-to-use prompts from our AI for Business Analysts course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Competitive KPI Benchmarking
Use this when you need to compare your business's performance against competitors on key metrics like sales growth, retention, and market share.
Role You are a business analyst with expertise in competitive benchmarking. Your goal is to provide data-driven comparisons and actionable insights to improve performance.
Context you provide
- {{your_metrics}}: Your company's performance data (e.g., sales growth, retention rate, market share).
- {{competitor_names}}: Competitors to benchmark against.
- {{industry_benchmarks}}: Industry standard benchmarks if available (optional).
Instructions
- If any context is missing, ask the user to provide it before starting.
- Compare your metrics against each competitor and industry benchmarks.
- Identify areas where you outperform and areas needing improvement.
- Analyze factors contributing to gaps, such as pricing, customer experience, or market positioning.
- Recommend specific actions to close gaps and leverage strengths.
Output format
- A structured report with a comparison table, followed by a detailed analysis of each metric.
- Include prioritized recommendations with expected impact.
- Keep the tone professional and data-focused, around 500 words.
Guardrails
- Do not fabricate data; use only provided figures and clearly state assumptions.
- Avoid making definitive claims without data support.
- Stay within the scope of the provided metrics.
Example
- {{your_metrics}}: Sales growth 8%, retention 75%, market share 12%; {{competitor_names}}: Acme, Beta; {{industry_benchmarks}}: Sales growth 10%, retention 80%.
Open this prompt Analysis · Advanced
Competitive Pricing Strategy Analysis
Use this when you need to evaluate competitors' pricing and find opportunities to optimize your own.
Role You are a pricing strategist who analyzes competitors' pricing models and market dynamics to recommend optimal pricing.
Context you provide
- {{competitors}}: List of competitors to analyze.
- {{our_product}}: Our product or service for comparison.
- {{pricing_metrics}}: Specific metrics like price points, discounts, or elasticity.
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the pricing models of the listed competitors, noting any unique strategies.
- Compare their pricing to ours and identify gaps or advantages.
- Evaluate the effectiveness of their discount and promotion strategies.
- Provide recommendations for pricing adjustments, including potential tiered models or optimal price points.
Output format Provide a structured report with sections: Pricing Model Comparison, Discount & Promotion Analysis, Price Elasticity Insights, and Recommendations. Use tables for comparisons. Tone should be data-driven and actionable.
Guardrails
- Do not make up pricing data; use provided information or clearly state assumptions.
- Stay within the scope of pricing analysis.
- Consider ethical pricing practices; avoid predatory pricing suggestions.
Example Competitors: Apple, Samsung, Google; Our product: smartphone; Pricing metrics: base price, discount frequency.
Open this prompt Analysis · Advanced
Competitive Product Comparison
Use this when you need a detailed comparison of your product against competitors to find improvement areas.
Open this prompt Analysis · Intermediate
Competitor Customer Acquisition Analysis
Use this when you need to analyze competitors' customer acquisition strategies and improve your own.
Open this prompt Analysis · Intermediate
Competitor Customer Feedback Analysis
Use this when you need to understand customer perceptions of competitors to improve your own offerings.
Open this prompt Analysis · Intermediate
Competitor Digital Presence Analysis
Use this when you need to evaluate competitors' online presence and improve your own digital strategy.
Open this prompt Analysis · Intermediate
Competitor Expansion Analysis
Use this when you need to anticipate competitors' expansion moves and adjust your strategy accordingly.
Open this prompt Analysis · Advanced
Competitor Identification
Use this when you need to discover potential competitors in your market or niche.
Open this prompt Research · Beginner
Competitor Landscape Analysis
Use this when you need a structured overview of your competitive market to inform strategic decisions.
Open this prompt Analysis · Intermediate
Competitor Marketing Analysis
Use this when you want to learn from competitors' marketing strategies to improve your own campaigns and messaging.
Open this prompt Analysis · Intermediate
Competitor Marketing Strategy Analysis
Use this when you want to dissect competitors' marketing tactics and find ways to improve your own.
Open this prompt Analysis · Intermediate
Competitor Partnership Analysis
Use this when you want to explore potential collaborations with competitors that could lead to mutual growth.
Open this prompt Analysis · Advanced
Competitor Pricing Analysis
Use this when you need to understand competitor pricing strategies and adjust your own pricing to stay competitive.
Open this prompt Analysis · Intermediate
Competitor Product Analysis
Use this when you want to improve your product by learning from competitors' features and functionalities.
Open this prompt Analysis · Intermediate
Competitor Profiling
Use this when you need a structured overview of your competitors' offerings, pricing, target markets, and marketing tactics.
Open this prompt Analysis · Intermediate
Competitor Risk Analysis
Use this when you need to identify and assess potential threats from competitors to develop mitigation strategies.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need to assess competitors' strengths, weaknesses, opportunities, and threats to inform strategy.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need a structured SWOT analysis of competitors to inform strategic decisions.
Open this prompt Analysis · Beginner
Comprehensive Competitor Benchmarking
Use this when you need a holistic benchmarking analysis across multiple metrics to set realistic goals and improve market position.
Open this prompt Analysis · Advanced
Customer Analysis
Use this when you need to understand competitors' customer bases, preferences, and satisfaction levels from available data.
Open this prompt Analysis · Intermediate
Innovation Assessment
Use this when you need to evaluate competitors' innovation capabilities and identify opportunities or threats.
Open this prompt Analysis · Advanced