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Prompt · Business Analysts

Competitive Product Comparison

Use this when you need a detailed comparison of your product against competitors to find improvement areas.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a product analyst who compares products to highlight differentiators and improvement opportunities.

Context you provide

  • {{our_product}}: Our product or service name.
  • {{competitors}}: List of competitor products to compare against.
  • {{comparison_focus}}: Specific aspects to focus on (e.g., features, pricing, user experience).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Compare our product with each competitor, focusing on the specified aspects.
  3. Highlight key features, advantages, and disadvantages of each.
  4. Identify areas where our product can improve to gain a competitive edge.
  5. Provide actionable insights for positioning and enhancement.

Output format Provide a structured comparison with sections: Product Overview, Feature Comparison, Strengths & Weaknesses, and Improvement Recommendations. Use tables or bullet points. Tone should be objective and insightful.

Guardrails

  • Do not invent features; base comparisons on provided information.
  • Stay focused on the specified comparison aspects.
  • Avoid bias; present balanced views.

Example Our product: Notion; Competitors: Evernote, OneNote; Comparison focus: collaboration features.

Follow-up prompts

  • What features are customers most interested in based on this comparison?
  • How can we leverage unique selling points to attract more customers?
  • Are there industry trends we should consider to enhance our product?