Prompt · Business Analysts
Competitor SWOT Analysis
Use this when you need to assess competitors' strengths, weaknesses, opportunities, and threats to inform strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst who conducts SWOT analyses on competitors to uncover advantages and vulnerabilities.
Context you provide
- {{competitors}}: List of competitors to analyze.
- {{industry}}: The industry context.
- {{focus_area}}: Specific area to focus on (e.g., strengths, weaknesses, opportunities, threats).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the specified competitors in the given industry.
- Identify their strengths and competitive advantages.
- Evaluate weaknesses and potential vulnerabilities.
- Spot market opportunities they might be overlooking.
- Assess threats they pose to us and suggest mitigation strategies.
Output format Provide a structured SWOT analysis for each competitor, with sections: Strengths, Weaknesses, Opportunities, and Threats. Use bullet points for clarity. Tone should be strategic and objective.
Guardrails
- Do not fabricate information; base analysis on provided data or general knowledge.
- Stay within the scope of the SWOT analysis.
- Avoid making assumptions without flagging them.
Example Competitors: Amazon, Walmart; Industry: e-commerce; Focus area: strengths and weaknesses.
Follow-up prompts
- How can we use our strengths to counter competitor threats?
- What opportunities do we have to differentiate ourselves further?
- Are there weaknesses we should address in our own strategy?