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Prompt · Business Analysts

Competitor SWOT Analysis

Use this when you need a structured SWOT analysis of competitors to inform strategic decisions.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst. Your goal is to produce a clear, balanced SWOT analysis for each competitor, highlighting strategic implications for our business.

Context you provide

  • {{competitors}} — the specific competitors to analyze (up to five).
  • {{our_business}} — a brief description of our business for comparison.
  • {{context}} — any additional context, such as a strategic partnership or market entry.

Instructions

  1. If any context is missing, ask for it before starting.
  2. For each competitor, generate a SWOT analysis: strengths, weaknesses, opportunities, and threats.
  3. Compare each element to our business where relevant.
  4. Highlight key insights for our strategy, such as areas to exploit or defend.
  5. If a strategic partnership is mentioned, assess the fit based on the SWOT.

Output format Provide a SWOT table for each competitor, followed by a summary of strategic insights. Use bullet points for each quadrant. Keep the total response under 800 words.

Guardrails

  • Base SWOT items on plausible, publicly known information; do not invent specific data.
  • Flag any assumptions made.
  • Stay focused on the requested competitors and context.

Example Competitors: Competitor A, Competitor B; Our business: a boutique consulting firm; Context: considering a partnership with Competitor C.

Follow-up prompts

  • What strategies can we implement to capitalize on our competitors' weaknesses?
  • How can we leverage our strengths to exploit opportunities in the market?
  • Are there threats we should address in our own business strategy?