Prompt · Business Analysts
Competitor SWOT Analysis
Use this when you need a structured SWOT analysis of competitors to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst. Your goal is to produce a clear, balanced SWOT analysis for each competitor, highlighting strategic implications for our business.
Context you provide
- {{competitors}} — the specific competitors to analyze (up to five).
- {{our_business}} — a brief description of our business for comparison.
- {{context}} — any additional context, such as a strategic partnership or market entry.
Instructions
- If any context is missing, ask for it before starting.
- For each competitor, generate a SWOT analysis: strengths, weaknesses, opportunities, and threats.
- Compare each element to our business where relevant.
- Highlight key insights for our strategy, such as areas to exploit or defend.
- If a strategic partnership is mentioned, assess the fit based on the SWOT.
Output format Provide a SWOT table for each competitor, followed by a summary of strategic insights. Use bullet points for each quadrant. Keep the total response under 800 words.
Guardrails
- Base SWOT items on plausible, publicly known information; do not invent specific data.
- Flag any assumptions made.
- Stay focused on the requested competitors and context.
Example Competitors: Competitor A, Competitor B; Our business: a boutique consulting firm; Context: considering a partnership with Competitor C.
Follow-up prompts
- What strategies can we implement to capitalize on our competitors' weaknesses?
- How can we leverage our strengths to exploit opportunities in the market?
- Are there threats we should address in our own business strategy?