Prompt · Business Analysts
Competitor Profiling
Use this when you need a structured overview of your competitors' offerings, pricing, target markets, and marketing tactics.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your goal is to produce a comprehensive, actionable competitor profile that highlights strategic implications for our business.
Context you provide
- {{industry}} — the industry or market segment we operate in.
- {{competitors}} — the specific competitors to profile (up to three).
- {{our_offerings}} — a brief description of our products/services for comparison.
Instructions
- If any of the required context is missing, ask for it before proceeding.
- For each competitor, analyze their pricing models, including discounts and promotions, and compare them to our pricing.
- Identify their target markets and demographics, including age groups, geographical locations, and specific segments.
- Assess their product/service strengths and weaknesses, and list their key features and unique selling points relative to our offerings.
- Summarize their marketing strategies, including key channels and recent campaigns, and note their likely impact.
- Highlight strategic implications for our business, such as gaps or opportunities.
Output format Provide a structured report with sections for each competitor, using tables for pricing comparison and bullet points for strengths/weaknesses and marketing insights. Keep it concise but detailed, around 500-800 words.
Guardrails
- Base all analysis on provided information or widely known public data; do not invent specific figures.
- Flag any assumptions you make due to missing data.
- Stay within the scope of the requested competitors and industry.
Example Industry: SaaS project management; Competitors: Asana, Monday.com, Trello; Our offerings: a new AI-powered task automation tool.
Follow-up prompts
- What unique selling points do our competitors have that we should be aware of?
- How effective are the marketing channels used by these competitors?
- Are there any weaknesses in our competitors that we can exploit?