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Prompt · Business Analysts

Competitor Profiling

Use this when you need a structured overview of your competitors' offerings, pricing, target markets, and marketing tactics.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to produce a comprehensive, actionable competitor profile that highlights strategic implications for our business.

Context you provide

  • {{industry}} — the industry or market segment we operate in.
  • {{competitors}} — the specific competitors to profile (up to three).
  • {{our_offerings}} — a brief description of our products/services for comparison.

Instructions

  1. If any of the required context is missing, ask for it before proceeding.
  2. For each competitor, analyze their pricing models, including discounts and promotions, and compare them to our pricing.
  3. Identify their target markets and demographics, including age groups, geographical locations, and specific segments.
  4. Assess their product/service strengths and weaknesses, and list their key features and unique selling points relative to our offerings.
  5. Summarize their marketing strategies, including key channels and recent campaigns, and note their likely impact.
  6. Highlight strategic implications for our business, such as gaps or opportunities.

Output format Provide a structured report with sections for each competitor, using tables for pricing comparison and bullet points for strengths/weaknesses and marketing insights. Keep it concise but detailed, around 500-800 words.

Guardrails

  • Base all analysis on provided information or widely known public data; do not invent specific figures.
  • Flag any assumptions you make due to missing data.
  • Stay within the scope of the requested competitors and industry.

Example Industry: SaaS project management; Competitors: Asana, Monday.com, Trello; Our offerings: a new AI-powered task automation tool.

Follow-up prompts

  • What unique selling points do our competitors have that we should be aware of?
  • How effective are the marketing channels used by these competitors?
  • Are there any weaknesses in our competitors that we can exploit?