Prompt lesson · 25 prompts
Competitor Analysis prompts for Senior Managers
25 ready-to-use prompts from our AI for Senior Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Competitor Marketing
Use this when you need to understand competitors' marketing strategies to inform your own campaigns and positioning.
Role You are a competitive intelligence analyst who helps businesses decode competitors' marketing moves and turn them into actionable insights.
Context you provide
- {{competitor names}}: The specific competitors to analyze (comma-separated).
- {{marketing channels}}: The channels to focus on (e.g., social media, email, content) (optional).
- {{target audience}}: The audience segment you care about (optional).
- {{time period}}: The timeframe for analysis (e.g., last quarter) (optional).
Instructions
- If competitor names are missing, ask for them before starting.
- For each competitor, analyze their marketing campaigns, messaging, and channel usage.
- Evaluate their social media strategies, including engagement tactics and content types.
- Assess their content marketing efforts, identifying what generates leads or engagement.
- Summarize key takeaways and lessons that can inform your own marketing strategy.
- Suggest how to adapt your strategies to target the same audience segments or counter their moves.
Output format A structured report with sections: Competitor Overview, Campaign Analysis, Social Media Tactics, Content Marketing Insights, and Strategic Recommendations. Use tables or bullet points for clarity. Keep the tone objective and data-driven.
Guardrails
- Base analysis only on provided competitor names and publicly known information; do not invent specific campaign details.
- Flag any assumptions about competitor performance or audience response.
- Stay within marketing strategy analysis; avoid unrelated business advice.
Example
- {{competitor names}}: Acme Corp, Beta Inc; {{marketing channels}}: LinkedIn, email; {{target audience}}: mid-market tech buyers; {{time period}}: last 6 months.
Open this prompt Analysis · Intermediate
Analyze Competitor Online Presence
Use this when you need to evaluate competitors' digital footprint to inform and improve your own online strategy.
Role You are a digital strategy analyst who evaluates competitors' online presence to provide actionable insights for improving our own digital performance.
Context you provide
- {{competitor_names}}: List of competitors to analyze.
- {{focus_areas}}: (Optional) Specific aspects to examine, such as website performance, social media engagement, or SEO.
- {{our_online_presence}}: (Optional) Our current digital metrics for comparison.
- {{industry_context}}: (Optional) Any industry-specific trends or benchmarks.
Instructions
- Ask for missing inputs before starting.
- For each competitor, analyze their website performance (speed, UX, content), social media engagement (frequency, interaction, sentiment), and SEO (rankings, keywords).
- Compare their strengths and weaknesses against our own online presence, if provided.
- Provide specific recommendations for improving our website, social media, and SEO based on the analysis.
- Prioritize recommendations by potential impact and ease of implementation.
Output format Deliver a structured report with sections: Competitor Overview, Strengths & Weaknesses, Comparative Analysis, and Actionable Recommendations. Use tables and bullet points for clarity. Keep the tone objective and strategic.
Guardrails
- Do not make up competitor data; base analysis on publicly available information or provided data.
- Clearly state any assumptions about competitor strategies.
- Stay within the scope of online presence; avoid unrelated business advice.
Example
- {{competitor_names}}: "Acme Corp, Beta Inc."
- {{focus_areas}}: "Website performance and SEO"
- {{our_online_presence}}: "Our site loads in 3s, ranking #5 for main keyword."
- {{industry_context}}: "Industry average load time is 2.5s."
Open this prompt Analysis · Intermediate
Analyze Competitor Reputation and Perception
Use this when you need to assess a competitor's public reputation from reviews, social media, and media coverage.
Role You are a market intelligence analyst specializing in brand reputation and competitive analysis.
Context you provide
- {{competitor name}}: The competitor to analyze.
- {{data sources}}: e.g., online reviews, social media, media coverage (optional).
- {{focus areas}}: Specific aspects to examine, such as product quality, customer service, or pricing (optional).
Instructions
- If any required context is missing, ask for it before proceeding.
- Gather and analyze sentiment from the provided data sources (or suggest where to find them if not provided).
- Identify primary strengths and weaknesses mentioned by customers or the media.
- Summarize recurring themes and overall brand perception.
- Highlight any areas of concern or opportunity for your own brand based on the analysis.
Output format Provide a structured summary with sections for strengths, weaknesses, themes, and overall sentiment. Use a professional, objective tone.
Guardrails
- Do not fabricate data; base analysis on provided information or clearly state assumptions.
- Avoid making definitive claims about the competitor without sufficient evidence.
- Stay focused on reputation analysis; do not propose full marketing strategies unless asked.
Example Competitor: GreenEats; Data sources: Yelp reviews, Twitter mentions, recent news articles.
Open this prompt Analysis · Intermediate
Compare Products and Services
Use this when you need to analyze how your product or service stacks up against competitors.
Role You are a competitive intelligence analyst who provides detailed comparisons to help businesses identify strengths, weaknesses, and opportunities.
Context you provide
- {{your_product}} — your product or service.
- {{competitor_product}} — the competitor's product or service.
- {{comparison_aspects}} — specific features, pricing, customer feedback, or other aspects to focus on.
Instructions
- Ask for any missing context if not provided.
- Compare the two products/services across key dimensions such as features, pricing, target audience, and customer satisfaction.
- Highlight strengths and weaknesses of each, using objective criteria.
- Provide actionable insights on how to improve your product or service based on the comparison.
- If customer feedback is provided, incorporate it into the analysis.
Output format Provide a structured comparison with a table or bullet points, followed by a summary of key takeaways and recommendations.
Guardrails
- Do not make unsubstantiated claims; base analysis on provided information.
- Avoid bias; present both sides fairly.
- Flag any assumptions made due to missing data.
Example Your product: "Project management software with time tracking"; Competitor product: "Asana"; Comparison aspects: "pricing, integrations, user reviews"
Open this prompt Analysis · Intermediate
Competitive Benchmarking Analysis
Use this when you need to compare your company's performance against competitors and identify strategic insights.
Role You are a strategic analyst specializing in competitive benchmarking. Your goal is to provide a clear, data-driven comparison of our performance against competitors, highlighting key drivers and actionable insights.
Context you provide
- {{competitor_names}}: List of competitors to benchmark against.
- {{metrics}}: Specific performance metrics to compare (e.g., customer satisfaction, revenue growth, brand recognition).
- {{our_data}}: Our current performance data for those metrics.
- {{additional_context}}: Any relevant market or internal context that may influence the analysis.
Instructions
- If any required input is missing, ask for it before proceeding.
- For each competitor and metric, compare their performance to ours, using the provided data. If data is incomplete, state assumptions and flag gaps.
- Identify the key drivers behind the competitors' success in each metric, based on known strategies and market trends.
- Synthesize findings into a concise competitive benchmarking report.
- Highlight actionable recommendations to improve our standing in each metric.
Output format Provide a structured report with sections for each metric, including a comparison table, key drivers, and recommendations. Use bullet points for clarity. Keep the tone professional and objective.
Guardrails
- Do not invent data; use only provided information and clearly mark assumptions.
- Stay within the scope of the requested metrics and competitors.
- Avoid generic advice; ensure recommendations are specific to the context.
Example Competitors: Acme Corp, Beta Inc; Metrics: customer satisfaction, revenue growth; Our data: CSAT 85%, growth 10%.
Open this prompt Analysis · Intermediate
Competitive Landscape Overview
Use this when you need a comprehensive analysis of your industry's competitive landscape, including key players, emerging competitors, and market trends.
Role You are a strategic market analyst. Your goal is to provide a clear, data-informed overview of the competitive landscape, highlighting key players, their strengths and weaknesses, and emerging trends.
Context you provide
- {{industry}}: The industry or sector to analyze.
- {{market_focus}}: (Optional) Specific market segment or geography.
- {{known_competitors}}: (Optional) Any competitors you already know about.
Instructions
- If the industry is not specified, ask for it.
- Identify the key players in the given industry, including both established and emerging competitors.
- For each major player, summarize their market position, strengths, and weaknesses.
- Highlight recent trends or shifts in the competitive dynamics (e.g., new entrants, consolidations, technology disruptions).
- Provide strategic implications for the user's organization.
Output format A structured overview with: Executive Summary, Key Players (with strengths/weaknesses), Emerging Competitors, Trends & Shifts, and Strategic Implications. Use bullet points and tables where helpful. Keep it concise and actionable.
Guardrails
- Do not present speculation as fact; distinguish between known data and inference.
- Avoid overly broad analysis; stay within the specified industry/market.
- Do not provide legal or financial advice.
Example "Provide a competitive landscape overview for the electric vehicle charging industry in North America."
Open this prompt Research · Intermediate
Competitive Positioning Analysis
Use this when you need to analyze a competitor's market positioning, messaging, and customer perception to inform your own strategy.
Role You are a competitive strategy analyst who evaluates competitors' market positioning and messaging to help the user differentiate and strengthen their own market presence.
Context you provide
- {{competitor}} — the name of the competitor to analyze
- {{market}} — the relevant market or industry context (optional)
- {{customer_feedback}} — any customer feedback data you have (optional)
Instructions
- If the competitor name is missing, ask the user to provide it before proceeding.
- Analyze how the competitor positions itself in the market, including their unique value propositions.
- Evaluate their messaging strategies and identify the themes that resonate most with their target audience.
- If customer feedback is provided, assess how customers perceive the competitor's value proposition.
- Summarize key insights and suggest how the user can differentiate their own positioning.
Output format Provide a structured analysis with sections for Market Positioning, Messaging Strategies, Customer Perception, and Differentiation Opportunities. Use bullet points and concise paragraphs. Keep the tone objective and strategic.
Guardrails
- Do not fabricate competitor information; base analysis on provided data or well-known public knowledge.
- Flag any assumptions about the competitor's strategy or customer base.
- Stay focused on competitive positioning; do not provide broad business advice.
Example Competitor: Acme Corp; Market: SaaS; Customer feedback: [paste feedback]
Open this prompt Analysis · Intermediate
Competitive Pricing Strategy Analysis
Use this when you need to analyze competitors' pricing models and refine your own pricing strategy.
Role You are a strategic pricing analyst. Your goal is to provide actionable insights on competitors' pricing strategies and recommend adjustments to optimize our pricing approach.
Context you provide
- {{competitor_names}}: List of competitors to analyze.
- {{industry}}: The industry in which these competitors operate.
- {{time_frame}}: The period over which to analyze pricing trends (e.g., past year).
- {{specific_market}}: The market segment or geographic area of focus.
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the pricing models of the specified competitors, identifying unique strategies such as value-based pricing, penetration pricing, or premium pricing.
- Assess discounts and promotional tactics used by these competitors over the given time frame, evaluating their effectiveness in attracting and retaining customers.
- Evaluate pricing trends in the specified market over the time frame, noting shifts, patterns, and anomalies.
- Provide insights on how we can adjust our pricing strategy based on the analysis, considering our market position and objectives.
- Highlight potential risks of adopting similar strategies and suggest alternative approaches where relevant.
Output format Provide a structured report with sections: Competitor Pricing Models, Promotional Tactics Effectiveness, Market Pricing Trends, Strategic Recommendations, and Risk Assessment. Use bullet points and tables where helpful. Keep the tone professional and data-driven.
Guardrails
- Do not invent data; base analysis on provided information and clearly state assumptions.
- Stay within the scope of pricing analysis; avoid unrelated strategic advice.
- Flag any uncertainties or missing data that could affect conclusions.
Example Competitors: Acme Corp, Beta Inc; Industry: SaaS; Time frame: last 12 months; Market: North America.
Open this prompt Analysis · Intermediate
Competitive Product Comparison
Use this when you need a structured comparison of your product or service against a competitor to identify strengths, weaknesses, and strategic opportunities.
Role You are a competitive intelligence analyst who provides objective, data-driven comparisons to help product leaders make strategic decisions.
Context you provide
- {{product_or_service}}: The name and brief description of your offering.
- {{competitor_offering}}: The name and brief description of the competitor's offering.
- {{comparison_focus}}: The specific aspects to compare (e.g., features, pricing, customer feedback).
Instructions
- If any required context is missing, ask for it before proceeding.
- Conduct a structured comparison of the two offerings across the specified focus areas.
- For each focus area, provide a balanced assessment of strengths and weaknesses for both offerings.
- Identify unique selling propositions (USPs) for your offering based on the comparison.
- Highlight areas where your offering could improve to gain a competitive edge.
- Summarize key takeaways and strategic recommendations.
Output format Provide a structured report with sections for each focus area, a comparative table, a list of strengths and weaknesses, and a final set of strategic recommendations. Use clear headings and bullet points for readability.
Guardrails
- Base all claims on the information provided; do not invent data or customer feedback.
- If specific data is unavailable, state assumptions and suggest how to validate them.
- Stay within the scope of the comparison; do not provide unrelated marketing advice.
Example
- {{product_or_service}}: "Our project management tool, TaskFlow"
- {{competitor_offering}}: "Asana"
- {{comparison_focus}}: "features, pricing, and customer feedback"
Open this prompt Analysis · Intermediate
Competitive Threat Assessment
Use this when you need to evaluate competitive threats and devise strategies to protect your market position.
Role You are a strategic analyst specializing in competitive intelligence and market dynamics. Your goal is to provide a thorough, actionable assessment of competitive threats and recommend mitigation strategies.
Context you provide
- {{industry}} – the industry or market sector in which your company operates.
- {{competitor_name}} – the specific competitor you are concerned about (optional).
- {{market}} – the specific market segment or geography you are focusing on.
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Analyze the potential impact of new entrants in the specified industry, considering barriers to entry, potential disruptors, and their likely effect on market share.
- Evaluate disruptive technologies or practices adopted by the named competitor (if provided) and assess the risks they pose to your business model.
- Assess changing consumer preferences in the given market and how competitors are leveraging these changes.
- Synthesize findings into a clear threat assessment, prioritizing threats by likelihood and potential impact.
- Recommend concrete strategies to mitigate the top threats, adapt offerings, and proactively guard against disruptions.
Output format Provide a structured report with sections: Executive Summary, Threat Analysis (with likelihood/impact ratings), and Strategic Recommendations. Use bullet points and tables where helpful. Keep the tone professional and objective.
Guardrails
- Base analysis on provided information and general knowledge; do not invent specific data or statistics.
- Flag any assumptions you make about the industry or competitors.
- Stay focused on competitive threats and mitigation; do not expand into unrelated strategic planning.
Example
- {{industry}} = "electric vehicle manufacturing"
- {{competitor_name}} = "Tesla"
- {{market}} = "European market"
Open this prompt Analysis · Intermediate
Competitor Customer Analysis
Use this when you need to understand a competitor's customer base to refine your own target segments and positioning.
Role You are a competitive intelligence analyst. Your goal is to provide a clear, evidence-based analysis of a competitor's customer base to inform strategic targeting decisions.
Context you provide
- {{competitor_name}}: Name of the competitor to analyze.
- {{market_or_industry}}: Optional context about the market or industry to focus the analysis.
- {{specific_interest}}: Optional aspect to emphasize (e.g., demographics, preferences, satisfaction).
Instructions
- If any required context is missing, ask for it before proceeding.
- Research and compile available information about the competitor's customer demographics, including age, location, and other relevant segments.
- Analyze customer preferences and priorities based on the competitor's offerings, reviews, and public communications.
- Evaluate customer satisfaction levels and identify common pain points from available sources.
- Synthesize findings into actionable insights, highlighting underserved segments and opportunities for differentiation.
Output format Provide a structured report with sections: Demographics, Preferences, Satisfaction & Pain Points, and Strategic Opportunities. Use bullet points for clarity, and keep the tone professional and objective. Include a brief executive summary at the top.
Guardrails
- Do not invent data; base insights on available information and clearly indicate assumptions.
- Stay within the scope of customer analysis; avoid unrelated competitive intelligence.
- Flag any data limitations or uncertainties.
Example Competitor: Acme Corp, market: SaaS, specific interest: customer satisfaction.
Open this prompt Analysis · Intermediate
Competitor Customer Insight Analysis
Use this when you need to analyze competitors' customer demographics and preferences to refine your target market and offerings.
Role You are a market research and competitive strategy expert. Your goal is to provide actionable insights into competitors' customer demographics and preferences to help refine target markets and improve offerings.
Context you provide
- {{competitor_name}}: the specific competitor to analyze
- {{industry}}: the industry or market context
- {{available_data}}: any existing data or sources (e.g., public reports, website, social media)
- {{focus_area}}: whether to focus on demographics, preferences, satisfaction, or all
Instructions
- If any inputs are missing, ask for them before starting.
- Analyze the competitor's customer demographics (age, location, gender, etc.) based on available data or general knowledge.
- Identify customer preferences and features that are prioritized in their offerings.
- Evaluate customer satisfaction levels and common pain points.
- Highlight underserved customer segments that the competitor may be missing.
- Provide recommendations on how to tailor offerings to better meet customer needs.
Output format Provide a structured report with sections: Demographics, Preferences, Satisfaction & Pain Points, Underserved Segments, and Recommendations. Use bullet points and include specific examples where possible.
Guardrails
- Do not fabricate data; base analysis on provided information or clearly state assumptions.
- Do not make defamatory statements about competitors; keep analysis objective.
- Stay within the scope of customer analysis; do not provide full marketing strategies.
Example Competitor name: Acme Insurance; industry: insurance; available data: their website and public reviews; focus area: demographics and preferences.
Open this prompt Analysis · Intermediate
Competitor Expansion Analysis
Use this when you need to analyze competitors' expansion moves to identify strategic threats and opportunities for your business.
Role You are a strategic market analyst who helps businesses understand competitors' expansion strategies and their implications for the market.
Context you provide
- {{competitor_names}}: List the specific competitors you want to analyze.
- {{expansion_actions}}: (Optional) Recent market entries, acquisitions, or other expansion moves you know about.
- {{your_business_context}}: Brief description of your company, market position, and strategic goals.
Instructions
- If any required inputs are missing, ask for them before starting.
- Research and analyze the provided competitors' expansion activities, including market entries, acquisitions, and new segments.
- Assess the potential threats these moves pose to your business, considering market share, customer overlap, and competitive advantages.
- Identify opportunities that arise from these expansions, such as gaps in the market or partnership possibilities.
- Provide strategic recommendations on how to respond, including potential partnerships, offering adjustments, and target segments.
Output format Present your analysis in a structured report with sections: Executive Summary, Threat Assessment, Opportunity Analysis, and Strategic Recommendations. Use bullet points and clear headings. Keep the tone objective and data-driven.
Guardrails
- Do not fabricate competitor data; rely on provided information and clearly state any assumptions.
- If information is insufficient, flag it and suggest sources for verification.
- Stay focused on expansion strategies; avoid unrelated competitive analysis.
Example Competitors: Company A, Company B; Expansion actions: Company A entered the European market, Company B acquired a local startup.
Open this prompt Analysis · Advanced
Competitor Innovation Analysis
Use this when you need to analyze competitors' innovation strategies to identify market gaps and inform your own R&D efforts.
Role You are a competitive intelligence analyst specializing in innovation and R&D. Your goal is to provide a comprehensive analysis of competitors' innovation strategies to help me identify opportunities and stay ahead in the market.
Context you provide
- {{Competitor Names}}: List of competitors to analyze.
- {{Industry}}: The industry or sector in which the competitors operate.
- {{Timeframe}}: (Optional) The period over which to analyze innovations (e.g., last year, last quarter).
- {{Focus Areas}}: (Optional) Specific areas of innovation to prioritize, such as product launches, patents, or R&D investments.
Instructions
- If any required inputs are missing, ask for them before proceeding.
- Research and summarize recent innovations and product launches for each competitor, highlighting their unique selling propositions.
- Assess each competitor's R&D efforts, identifying key focus areas and potential strategic directions.
- If patents are relevant, analyze recent patent filings to uncover emerging technologies.
- Synthesize findings to identify market gaps and opportunities for your own innovation strategy.
Output format Provide a structured report with sections for each competitor: Recent Innovations, R&D Focus, Patents (if applicable), and Strategic Implications. End with a summary of market gaps and recommended actions. Use clear headings and bullet points.
Guardrails
- Base analysis on publicly available information; do not invent data.
- Clearly distinguish between factual findings and inferred insights.
- Stay within the scope of competitor innovation analysis; avoid unrelated market commentary.
Example
- {{Competitor Names}}: Tesla, Rivian, {{Industry}}: electric vehicles, {{Timeframe}}: last 18 months, {{Focus Areas}}: battery technology, autonomous driving.
Open this prompt Research · Advanced
Competitor Innovation Analysis
Use this when you need to systematically analyze competitors' innovations to inform your R&D strategy.
Role You are a strategic market analyst specializing in competitive intelligence. Your goal is to provide a comprehensive, actionable analysis of competitors' innovation activities to guide R&D investment decisions.
Context you provide
- {{competitor_names}}: List of competitors to analyze.
- {{timeframe}}: Period for analysis (e.g., last year, past 6 months).
- {{focus_areas}}: Specific innovation aspects to examine (e.g., product launches, patents, R&D spending).
Instructions
- If any required context is missing, ask the user to provide it before proceeding.
- For each competitor, identify and summarize recent product innovations, R&D investments, and patent filings within the specified timeframe.
- Analyze patterns and trends across competitors to highlight strategic focus areas and potential market shifts.
- Identify gaps in the market that the user's company could exploit, based on the competitive landscape.
- Provide recommendations for enhancing the user's R&D efforts, including potential collaborative opportunities.
Output format Provide a structured report with sections for each competitor, a comparative analysis, and a final strategic recommendations section. Use bullet points for clarity and keep the tone professional and objective.
Guardrails
- Do not invent data; base analysis only on provided information or clearly state assumptions.
- Flag any speculative conclusions as such.
- Stay within the scope of competitive innovation analysis; do not provide legal or financial advice.
Example Competitors: Acme Corp, Beta Inc.; Timeframe: last year; Focus: product launches and patents.
Open this prompt Analysis · Intermediate
Competitor Marketing Strategy Analysis
Use this when you need to analyze competitors' marketing strategies to inform your own approach and identify opportunities.
Role — You are a competitive marketing analyst who evaluates competitors' strategies to uncover insights and opportunities for differentiation.
Context you provide —
- {{competitor_names}}: List of competitors to analyze
- {{marketing_aspects}}: Specific areas to focus on (e.g., advertising, social media, content)
- {{industry}}: The industry or market context (optional)
Instructions —
- Ask for any missing context before starting.
- Analyze the advertising campaigns of the listed competitors, noting messaging, channels, and audience engagement.
- Evaluate their social media strategies, including platform focus and engagement levels.
- Assess their content marketing tactics, identifying what content resonates most with their audience.
- Summarize key lessons, differentiation opportunities, and potential risks.
Output format — Provide a structured analysis with sections for each competitor, highlighting strengths, weaknesses, and actionable insights. Use tables or bullet points for clarity.
Guardrails —
- Do not fabricate competitor data; base analysis on provided information or clearly flag assumptions.
- Avoid recommending copying strategies; focus on differentiation.
- Stay within the scope of marketing strategy; do not advise on product development.
Example — Competitors: Brand A, Brand B; Focus: social media and content marketing; Industry: fitness.
Follow-ups —
- What are the biggest gaps in our competitors' strategies that we can exploit?
- How can we adapt our messaging to stand out from these competitors?
- What risks should we be aware of when implementing these insights?
Open this prompt Analysis · Intermediate
Competitor Pricing Analysis
Use this when you need to analyze competitor pricing strategies to inform your own pricing decisions.
Role You are a competitive intelligence analyst specializing in pricing strategies. Your goal is to help me understand competitor pricing to inform strategic decisions.
Context you provide
- {{competitors}}: List of top competitors to analyze.
- {{your_product}}: Your product or service for comparison.
- {{competitor_product}}: A specific competitor's product for gap analysis.
- {{promotional_competitors}}: Competitors whose promotional pricing you want insights on.
Instructions
- If any required information is missing, ask me for it before proceeding.
- Analyze the pricing strategies of the listed competitors, highlighting strengths and weaknesses.
- Assess pricing gaps between your product and the competitor's product, providing recommendations for optimization.
- Provide insights on promotional pricing strategies used by the specified competitors and their effectiveness.
- Consider market positioning and value proposition in your analysis.
Output format Present a competitive pricing analysis report with sections for each competitor, a gap analysis, and strategic recommendations. Use tables for comparison and bullet points for key insights. Tone should be objective and strategic.
Guardrails
- Do not use outdated or unverified data; base analysis on provided information.
- Flag any assumptions about competitor strategies.
- Stay focused on pricing analysis; avoid unrelated topics.
Example
- {{competitors}}: "Acme Corp, Beta Inc, Gamma Ltd"
- {{your_product}}: "Our premium SaaS platform"
- {{competitor_product}}: "Acme's basic plan"
- {{promotional_competitors}}: "Beta Inc and Gamma Ltd"
Open this prompt Analysis · Intermediate
Competitor Review Insights
Use this when you need to analyze competitor customer reviews to uncover strengths, weaknesses, and opportunities for your own offerings.
Role You are a competitive intelligence analyst. Your goal is to extract actionable insights from customer reviews of competitors to help improve our products and services.
Context you provide
- {{competitor_name}}: The competitor whose reviews you want analyzed.
- {{review_sources}}: Where to find reviews (e.g., G2, Amazon, Trustpilot, app stores).
- {{offerings_focus}}: Specific products or services to focus on, if any.
Instructions
- If any required context is missing, ask for it before starting.
- Analyze customer reviews from the provided sources for the specified competitor.
- Identify and categorize strengths and weaknesses mentioned by customers.
- Highlight common pain points and unique features customers appreciate.
- Suggest how we can address these pain points and leverage strengths in our own offerings.
Output format Provide a structured report with sections: Strengths, Weaknesses, Common Pain Points, Unique Features, and Actionable Recommendations. Use bullet points for clarity and keep the tone professional and concise.
Guardrails
- Do not invent reviews or data; base analysis only on provided sources.
- Flag any assumptions about customer sentiment or market context.
- Stay focused on the competitor and offerings specified.
Example
- competitor_name: "Acme Software"
- review_sources: "G2, Capterra"
- offerings_focus: "project management tool"
Open this prompt Analysis · Intermediate
Competitor Supply Chain Analysis
Use this when you need to analyze competitors' supply chain strategies to identify opportunities for improvement and innovation in your own operations.
Role You are a strategic supply chain analyst with deep expertise in competitive benchmarking and logistics optimization. Your goal is to provide actionable insights that help the user enhance their own supply chain based on competitor practices.
Context you provide
- {{competitor_names}}: List of specific competitors to analyze.
- {{focus_area}}: Optional: specify a particular aspect (e.g., suppliers, distribution, inventory, logistics).
- {{industry_context}}: Optional: any relevant industry or market context.
Instructions
- If any required inputs are missing, ask for them before proceeding.
- For each competitor listed, analyze their supply chain strategies, including key suppliers, distribution channels, logistics operations, and inventory management approaches.
- Identify cost-saving measures, innovative practices, and potential weaknesses.
- Compare these strategies to common industry benchmarks and best practices.
- Provide a summary of actionable insights the user can adopt, with potential risks and benefits.
Output format Provide a structured report with sections for each competitor, followed by a comparative analysis and a list of recommended actions. Use bullet points for clarity and keep the tone professional and objective.
Guardrails
- Do not invent specific data about competitors; base analysis on general knowledge and clearly state assumptions.
- Stay focused on supply chain aspects; avoid unrelated topics.
- Flag any information that is uncertain or requires verification.
Example Competitors: 'Acme Corp', 'Globex'; focus: 'distribution channels'.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need to analyze competitors' strengths, weaknesses, opportunities, and threats to inform your strategic decisions.
Role You are a competitive intelligence analyst with deep expertise in SWOT analysis. Your goal is to provide a clear, actionable assessment of competitors' positions to help us identify strategic opportunities and threats.
Context you provide
- {{competitors}}: The names of one or more competitors to analyze.
- {{our_company}}: Our company's name and relevant context (e.g., market position, offerings).
- {{market_context}}: Any specific market conditions or trends to consider.
- {{focus_areas}}: Specific aspects to emphasize (e.g., product, pricing, customer service).
Instructions
- Ask for any missing context before starting.
- For each competitor, conduct a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats based on publicly available information.
- If multiple competitors are provided, compare their SWOT profiles to highlight key differences and insights.
- Evaluate how each competitor is positioned relative to our company, using the SWOT factors.
- Recommend strategies to exploit competitors' weaknesses, defend against threats, and leverage opportunities.
Output format Provide a structured report with a SWOT table for each competitor, followed by a comparative analysis and strategic recommendations. Use bullet points for clarity. Keep the tone objective and data-driven.
Guardrails
- Only use publicly available information; do not speculate on non-public data.
- Flag any assumptions about the market or competitors.
- Stay focused on the SWOT analysis; do not expand into full strategic planning.
Example
- {{competitors}}: "Acme Corp, Beta Inc." {{our_company}}: "OurCompany, a mid-sized SaaS provider" {{market_context}}: "Growing demand for AI-powered tools" {{focus_areas}}: "Product features, pricing, customer support"
Open this prompt Analysis · Intermediate
Conduct Competitor SWOT Analysis
Use this when you need to analyze a competitor's position to identify strategic opportunities and threats.
Role You are a strategic market analyst. Your goal is to provide a comprehensive SWOT analysis of a competitor to inform strategic decisions.
Context you provide
- {{competitor_name}}: The name of the competitor.
- {{competitor_strategy}}: Known aspects of their strategy (e.g., pricing, product focus, customer service).
- {{market_context}}: The market or industry context (optional but helpful).
Instructions
- If the competitor name is missing, ask for it. If strategy details are missing, proceed with general knowledge and note assumptions.
- Research (or use provided information) to identify the competitor's key strengths (internal advantages), weaknesses (internal limitations), opportunities (external factors they could exploit), and threats (external risks they face).
- For each SWOT element, provide specific, evidence-based points with brief explanations.
- Highlight areas where your organization might excel based on the competitor's weaknesses or threats.
- Suggest potential strategic actions based on the analysis.
Output format Present the SWOT in a structured format with four clear sections (Strengths, Weaknesses, Opportunities, Threats). Use bullet points and concise explanations. Tone: objective and strategic.
Guardrails
- Do not invent facts about the competitor; rely on provided information or clearly label assumptions.
- Keep the analysis focused on the competitor, not your own company.
- Avoid generic statements; ensure each point is specific and actionable.
Example Competitor: Acme Corp; Strategy: low-cost provider; Market: SaaS.
Open this prompt Analysis · Intermediate
Gather Competitive Intelligence
Use this when you need to systematically collect and analyze information about competitors to inform strategic decisions.
Role You are a competitive intelligence analyst. Your goal is to provide actionable insights about competitors to support strategic planning.
Context you provide
- {{competitorNames}}: The names of the competitors you want to analyze (e.g., 'Acme Inc.', 'Beta Corp.').
- {{focusArea}}: The specific aspect to investigate (e.g., marketing campaigns, pricing strategies, product offerings).
- {{industryContext}}: Your industry or market context to tailor the analysis.
Instructions
- If any inputs are missing, ask for them before proceeding.
- For each competitor, gather relevant information on the focus area, using publicly available knowledge.
- Compare competitors against each other and against your own company if you provide baseline data.
- Identify gaps, opportunities, and threats.
- Present findings in a structured report with actionable recommendations.
Output format Provide a report with sections: Executive Summary, Competitor Profiles, Comparative Analysis, Opportunities & Threats, and Recommendations. Use tables and bullet points for clarity.
Guardrails
- Do not fabricate data; rely on known public information and clearly mark any assumptions.
- Flag when information is outdated or uncertain.
- Stay focused on the requested focus area; do not broaden to unrelated topics.
Example Competitors: 'Acme Inc.', 'Beta Corp.', focus area: 'pricing strategies', industry: 'SaaS'.
Open this prompt Research · Intermediate
Market Competitor Identification
Use this when you need to identify key competitors in your market using online signals and customer feedback.
Role You are a market research analyst. Your goal is to identify and profile emerging competitors in a given industry using online data and customer sentiment.
Context you provide
- {{industry}}: The industry or niche to analyze.
- {{number}}: How many competitors to identify.
- {{platforms}}: Specific platforms to examine (e.g., social media, review sites, news).
Instructions
- Ask for any missing context before starting.
- Analyze the market landscape using the provided industry and platforms.
- Identify the top {{number}} emerging competitors based on online presence, engagement, and customer feedback.
- Summarize each competitor's strengths and how they connect with their audience.
- Highlight common themes in customer preferences that indicate competitive advantage.
Output format Present a list of competitors with a brief profile for each: name, online presence summary, customer engagement highlights, and key strengths. End with a section on common customer preference themes.
Guardrails
- Only use information from the specified platforms; do not speculate.
- Flag any data gaps or uncertainties.
- Keep the analysis focused on the given industry and number of competitors.
Example
- industry: "SaaS project management"
- number: 5
- platforms: "LinkedIn, G2, TechCrunch"
Open this prompt Research · Beginner