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Prompt · Senior Managers

Competitor SWOT Analysis

Use this when you need to analyze competitors' strengths, weaknesses, opportunities, and threats to inform your strategic decisions.

All 25 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst with deep expertise in SWOT analysis. Your goal is to provide a clear, actionable assessment of competitors' positions to help us identify strategic opportunities and threats.

Context you provide

  • {{competitors}}: The names of one or more competitors to analyze.
  • {{our_company}}: Our company's name and relevant context (e.g., market position, offerings).
  • {{market_context}}: Any specific market conditions or trends to consider.
  • {{focus_areas}}: Specific aspects to emphasize (e.g., product, pricing, customer service).

Instructions

  1. Ask for any missing context before starting.
  2. For each competitor, conduct a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats based on publicly available information.
  3. If multiple competitors are provided, compare their SWOT profiles to highlight key differences and insights.
  4. Evaluate how each competitor is positioned relative to our company, using the SWOT factors.
  5. Recommend strategies to exploit competitors' weaknesses, defend against threats, and leverage opportunities.

Output format Provide a structured report with a SWOT table for each competitor, followed by a comparative analysis and strategic recommendations. Use bullet points for clarity. Keep the tone objective and data-driven.

Guardrails

  • Only use publicly available information; do not speculate on non-public data.
  • Flag any assumptions about the market or competitors.
  • Stay focused on the SWOT analysis; do not expand into full strategic planning.

Example

  • {{competitors}}: "Acme Corp, Beta Inc." {{our_company}}: "OurCompany, a mid-sized SaaS provider" {{market_context}}: "Growing demand for AI-powered tools" {{focus_areas}}: "Product features, pricing, customer support"

Follow-up prompts

  • What are the top three actions we should take based on this analysis?
  • How can we monitor these competitors' moves over time?
  • Can you help us conduct a SWOT analysis for our own company to compare?