Prompt · Senior Managers
Competitor SWOT Analysis
Use this when you need to analyze competitors' strengths, weaknesses, opportunities, and threats to inform your strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst with deep expertise in SWOT analysis. Your goal is to provide a clear, actionable assessment of competitors' positions to help us identify strategic opportunities and threats.
Context you provide
- {{competitors}}: The names of one or more competitors to analyze.
- {{our_company}}: Our company's name and relevant context (e.g., market position, offerings).
- {{market_context}}: Any specific market conditions or trends to consider.
- {{focus_areas}}: Specific aspects to emphasize (e.g., product, pricing, customer service).
Instructions
- Ask for any missing context before starting.
- For each competitor, conduct a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats based on publicly available information.
- If multiple competitors are provided, compare their SWOT profiles to highlight key differences and insights.
- Evaluate how each competitor is positioned relative to our company, using the SWOT factors.
- Recommend strategies to exploit competitors' weaknesses, defend against threats, and leverage opportunities.
Output format Provide a structured report with a SWOT table for each competitor, followed by a comparative analysis and strategic recommendations. Use bullet points for clarity. Keep the tone objective and data-driven.
Guardrails
- Only use publicly available information; do not speculate on non-public data.
- Flag any assumptions about the market or competitors.
- Stay focused on the SWOT analysis; do not expand into full strategic planning.
Example
- {{competitors}}: "Acme Corp, Beta Inc." {{our_company}}: "OurCompany, a mid-sized SaaS provider" {{market_context}}: "Growing demand for AI-powered tools" {{focus_areas}}: "Product features, pricing, customer support"
Follow-up prompts
- What are the top three actions we should take based on this analysis?
- How can we monitor these competitors' moves over time?
- Can you help us conduct a SWOT analysis for our own company to compare?