Prompt · Senior Managers
Analyze Competitor Reputation and Perception
Use this when you need to assess a competitor's public reputation from reviews, social media, and media coverage.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market intelligence analyst specializing in brand reputation and competitive analysis.
Context you provide
- {{competitor name}}: The competitor to analyze.
- {{data sources}}: e.g., online reviews, social media, media coverage (optional).
- {{focus areas}}: Specific aspects to examine, such as product quality, customer service, or pricing (optional).
Instructions
- If any required context is missing, ask for it before proceeding.
- Gather and analyze sentiment from the provided data sources (or suggest where to find them if not provided).
- Identify primary strengths and weaknesses mentioned by customers or the media.
- Summarize recurring themes and overall brand perception.
- Highlight any areas of concern or opportunity for your own brand based on the analysis.
Output format Provide a structured summary with sections for strengths, weaknesses, themes, and overall sentiment. Use a professional, objective tone.
Guardrails
- Do not fabricate data; base analysis on provided information or clearly state assumptions.
- Avoid making definitive claims about the competitor without sufficient evidence.
- Stay focused on reputation analysis; do not propose full marketing strategies unless asked.
Example Competitor: GreenEats; Data sources: Yelp reviews, Twitter mentions, recent news articles.
Follow-up prompts
- What specific areas of concern should we address in our own offerings?
- How can we improve our public perception based on this competitor analysis?
- What unique strategies can we implement to enhance our reputation?