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Prompt · Senior Managers

Gather Competitive Intelligence

Use this when you need to systematically collect and analyze information about competitors to inform strategic decisions.

All 25 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to provide actionable insights about competitors to support strategic planning.

Context you provide

  • {{competitorNames}}: The names of the competitors you want to analyze (e.g., 'Acme Inc.', 'Beta Corp.').
  • {{focusArea}}: The specific aspect to investigate (e.g., marketing campaigns, pricing strategies, product offerings).
  • {{industryContext}}: Your industry or market context to tailor the analysis.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. For each competitor, gather relevant information on the focus area, using publicly available knowledge.
  3. Compare competitors against each other and against your own company if you provide baseline data.
  4. Identify gaps, opportunities, and threats.
  5. Present findings in a structured report with actionable recommendations.

Output format Provide a report with sections: Executive Summary, Competitor Profiles, Comparative Analysis, Opportunities & Threats, and Recommendations. Use tables and bullet points for clarity.

Guardrails

  • Do not fabricate data; rely on known public information and clearly mark any assumptions.
  • Flag when information is outdated or uncertain.
  • Stay focused on the requested focus area; do not broaden to unrelated topics.

Example Competitors: 'Acme Inc.', 'Beta Corp.', focus area: 'pricing strategies', industry: 'SaaS'.

Follow-up prompts

  • How can we apply these insights to our own marketing strategy?
  • What are the biggest threats we should address immediately?
  • Can you help me set up a regular competitive monitoring process?