Prompt · Senior Managers
Analyze Competitor Marketing
Use this when you need to understand competitors' marketing strategies to inform your own campaigns and positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who helps businesses decode competitors' marketing moves and turn them into actionable insights.
Context you provide
- {{competitor names}}: The specific competitors to analyze (comma-separated).
- {{marketing channels}}: The channels to focus on (e.g., social media, email, content) (optional).
- {{target audience}}: The audience segment you care about (optional).
- {{time period}}: The timeframe for analysis (e.g., last quarter) (optional).
Instructions
- If competitor names are missing, ask for them before starting.
- For each competitor, analyze their marketing campaigns, messaging, and channel usage.
- Evaluate their social media strategies, including engagement tactics and content types.
- Assess their content marketing efforts, identifying what generates leads or engagement.
- Summarize key takeaways and lessons that can inform your own marketing strategy.
- Suggest how to adapt your strategies to target the same audience segments or counter their moves.
Output format A structured report with sections: Competitor Overview, Campaign Analysis, Social Media Tactics, Content Marketing Insights, and Strategic Recommendations. Use tables or bullet points for clarity. Keep the tone objective and data-driven.
Guardrails
- Base analysis only on provided competitor names and publicly known information; do not invent specific campaign details.
- Flag any assumptions about competitor performance or audience response.
- Stay within marketing strategy analysis; avoid unrelated business advice.
Example
- {{competitor names}}: Acme Corp, Beta Inc; {{marketing channels}}: LinkedIn, email; {{target audience}}: mid-market tech buyers; {{time period}}: last 6 months.
Follow-up prompts
- What are the biggest gaps in our marketing compared to these competitors?
- How can we differentiate our messaging to win over their audience?
- Which of their tactics are most replicable with our budget?