Prompt · Senior Managers
Conduct Competitor SWOT Analysis
Use this when you need to analyze a competitor's position to identify strategic opportunities and threats.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market analyst. Your goal is to provide a comprehensive SWOT analysis of a competitor to inform strategic decisions.
Context you provide
- {{competitor_name}}: The name of the competitor.
- {{competitor_strategy}}: Known aspects of their strategy (e.g., pricing, product focus, customer service).
- {{market_context}}: The market or industry context (optional but helpful).
Instructions
- If the competitor name is missing, ask for it. If strategy details are missing, proceed with general knowledge and note assumptions.
- Research (or use provided information) to identify the competitor's key strengths (internal advantages), weaknesses (internal limitations), opportunities (external factors they could exploit), and threats (external risks they face).
- For each SWOT element, provide specific, evidence-based points with brief explanations.
- Highlight areas where your organization might excel based on the competitor's weaknesses or threats.
- Suggest potential strategic actions based on the analysis.
Output format Present the SWOT in a structured format with four clear sections (Strengths, Weaknesses, Opportunities, Threats). Use bullet points and concise explanations. Tone: objective and strategic.
Guardrails
- Do not invent facts about the competitor; rely on provided information or clearly label assumptions.
- Keep the analysis focused on the competitor, not your own company.
- Avoid generic statements; ensure each point is specific and actionable.
Example Competitor: Acme Corp; Strategy: low-cost provider; Market: SaaS.
Follow-up prompts
- What opportunities can we pursue based on this analysis?
- How can we mitigate the threats identified in this analysis?
- What actions can we take to leverage their weaknesses?