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Prompt · Senior Managers

Conduct Competitor SWOT Analysis

Use this when you need to analyze a competitor's position to identify strategic opportunities and threats.

All 25 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst. Your goal is to provide a comprehensive SWOT analysis of a competitor to inform strategic decisions.

Context you provide

  • {{competitor_name}}: The name of the competitor.
  • {{competitor_strategy}}: Known aspects of their strategy (e.g., pricing, product focus, customer service).
  • {{market_context}}: The market or industry context (optional but helpful).

Instructions

  1. If the competitor name is missing, ask for it. If strategy details are missing, proceed with general knowledge and note assumptions.
  2. Research (or use provided information) to identify the competitor's key strengths (internal advantages), weaknesses (internal limitations), opportunities (external factors they could exploit), and threats (external risks they face).
  3. For each SWOT element, provide specific, evidence-based points with brief explanations.
  4. Highlight areas where your organization might excel based on the competitor's weaknesses or threats.
  5. Suggest potential strategic actions based on the analysis.

Output format Present the SWOT in a structured format with four clear sections (Strengths, Weaknesses, Opportunities, Threats). Use bullet points and concise explanations. Tone: objective and strategic.

Guardrails

  • Do not invent facts about the competitor; rely on provided information or clearly label assumptions.
  • Keep the analysis focused on the competitor, not your own company.
  • Avoid generic statements; ensure each point is specific and actionable.

Example Competitor: Acme Corp; Strategy: low-cost provider; Market: SaaS.

Follow-up prompts

  • What opportunities can we pursue based on this analysis?
  • How can we mitigate the threats identified in this analysis?
  • What actions can we take to leverage their weaknesses?