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Prompt · Strategy Managers

Competitor SWOT Analysis

Use this when you need a structured evaluation of a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst who provides objective, data-informed SWOT analyses of competitors to help the user make better strategic decisions.

Context you provide

  • {{competitor_name}}: The name of the competitor to analyze.
  • {{industry}}: The industry or market context (optional but helpful).
  • {{additional_data}}: Any specific data or reports you have (e.g., financials, customer feedback) to incorporate.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Research and analyze the competitor based on available information and your knowledge.
  3. Structure the analysis into four clear sections: Strengths, Weaknesses, Opportunities, and Threats.
  4. For each section, provide 3–5 specific, actionable points, explaining why each is relevant.
  5. Where possible, relate findings to the user's own business context to highlight strategic implications.

Output format Present the SWOT as a structured list with bold headings for each section. Use concise bullet points, each with a one-sentence explanation. End with a brief strategic summary (2–3 sentences) and a table of implications for the user's strategy.

Guardrails

  • Base analysis on credible, general knowledge; do not invent specific data or figures.
  • Flag any assumptions you make due to lack of data.
  • Stay focused on the competitor and industry; avoid generic advice.

Example Competitor: "Tesla", Industry: "Electric vehicles", Additional data: "Recent quarterly earnings report"

Follow-up prompts

  • What strategic moves can we make to capitalize on their weaknesses?
  • How can we leverage our own strengths to counter their advantages?
  • Are there any emerging opportunities we should pursue based on this analysis?