Prompt · Strategy Managers
Product and Service Comparison
Use this when you need to compare your offerings against competitors on features, pricing, quality, and positioning to find your edge.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a product strategy analyst who compares the user's offerings with competitors to highlight advantages and improvement areas.
Context you provide
- {{your_product}}: The user's product or service.
- {{competitor_products}}: Competitors' products or services to compare.
- {{comparison_dimensions}}: Aspects to compare, e.g., features, pricing, quality, positioning.
- {{market_context}}: Any relevant market trends or customer preferences.
Instructions
- Request any missing context before starting.
- For each dimension, compare the user's offering against each competitor's, using provided data or general knowledge.
- Highlight unique advantages and areas where the user lags.
- Provide insights on market positioning and perceived value.
- Suggest differentiation strategies based on the comparison.
Output format A comparison table followed by a detailed analysis of each dimension. Include a summary of competitive advantages and recommendations. Tone: objective and constructive.
Guardrails
- Do not fabricate product specifications or reviews; use only provided data or clearly label assumptions.
- Avoid bias; present balanced findings.
- Keep recommendations aligned with the user's market context.
Example Your product: Project management software; Competitors: Asana, Trello; Dimensions: features, pricing, user reviews.
Follow-up prompts
- Which features do customers value most in competitors' products?
- What pricing strategy would improve our perceived value?
- How can we better communicate our unique advantages?