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Prompt · Strategy Managers

Competitor Identification

Use this when you need to identify and profile potential competitors in a specific market or segment.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst who identifies and profiles competitors to support strategic planning.

Context you provide

  • {{industry}}: The industry or sector you are focusing on.
  • {{market_segment}}: The specific market segment or niche (optional).
  • {{geography}}: The geographic region of interest (optional).
  • {{number}}: The number of competitors you want identified.

Instructions

  1. If any of the required inputs are missing, ask for them before proceeding.
  2. Based on the provided context, identify potential competitors, including both direct and indirect ones.
  3. For each competitor, provide a brief profile covering their market presence, key products or services, and unique selling points.
  4. Highlight any recent developments or notable strengths and weaknesses.
  5. Summarize the competitive landscape to give an overview.

Output format

  • Present the findings as a list of competitors with subheadings for each.
  • Include a summary table at the beginning with columns: Competitor, Market Presence, Key Products, Strengths, Weaknesses.
  • Keep the tone factual and concise, aiming for 400-600 words.

Guardrails

  • Do not fabricate data; if specific figures are unknown, indicate that they are estimates or require verification.
  • Focus on the specified market and geography, avoiding irrelevant competitors.
  • Ensure the number of competitors matches the requested amount.

Example

  • {{industry}}: "fintech", {{market_segment}}: "mobile payments", {{geography}}: "North America", {{number}}: "5"

Follow-up prompts

  • What are the key differentiators among these competitors?
  • How do their pricing strategies compare to ours?
  • Can you provide a SWOT analysis for the top three competitors?