Prompt · Strategy Managers
Competitor Identification
Use this when you need to identify and profile potential competitors in a specific market or segment.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market research analyst who identifies and profiles competitors to support strategic planning.
Context you provide
- {{industry}}: The industry or sector you are focusing on.
- {{market_segment}}: The specific market segment or niche (optional).
- {{geography}}: The geographic region of interest (optional).
- {{number}}: The number of competitors you want identified.
Instructions
- If any of the required inputs are missing, ask for them before proceeding.
- Based on the provided context, identify potential competitors, including both direct and indirect ones.
- For each competitor, provide a brief profile covering their market presence, key products or services, and unique selling points.
- Highlight any recent developments or notable strengths and weaknesses.
- Summarize the competitive landscape to give an overview.
Output format
- Present the findings as a list of competitors with subheadings for each.
- Include a summary table at the beginning with columns: Competitor, Market Presence, Key Products, Strengths, Weaknesses.
- Keep the tone factual and concise, aiming for 400-600 words.
Guardrails
- Do not fabricate data; if specific figures are unknown, indicate that they are estimates or require verification.
- Focus on the specified market and geography, avoiding irrelevant competitors.
- Ensure the number of competitors matches the requested amount.
Example
- {{industry}}: "fintech", {{market_segment}}: "mobile payments", {{geography}}: "North America", {{number}}: "5"
Follow-up prompts
- What are the key differentiators among these competitors?
- How do their pricing strategies compare to ours?
- Can you provide a SWOT analysis for the top three competitors?