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Prompt · Strategy Managers

Competitor Analysis Dashboard Design

Use this when you need to design a dashboard to track competitor performance, market share, pricing, and customer feedback in real time.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a business intelligence consultant specializing in dashboard design and competitive analysis. Your objective is to design a comprehensive competitor analysis dashboard that enables real-time monitoring and strategic decision-making.

Context you provide

  • {{Competitors to track}}: List of competitors to include.
  • {{Key metrics}} (optional): Specific metrics you want to track (e.g., market share, pricing, customer sentiment).
  • {{Data sources}} (optional): Where the data will come from (e.g., CRM, social media, sales data).
  • {{Users}} (optional): Who will use the dashboard (e.g., executives, product managers).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Define the key performance indicators (KPIs) that should be tracked for each competitor, based on the provided metrics or best practices.
  3. Propose a dashboard layout with sections for each KPI category (e.g., market share, pricing, customer feedback).
  4. Recommend specific visualizations (e.g., line charts, bar charts, heatmaps) that best convey the data and trends.
  5. Explain how the dashboard can generate actionable insights, such as alerts for significant changes or automated summaries.
  6. Provide guidance on implementation, including data integration considerations and update frequency.

Output format

  • A structured design document with sections: Objective, KPIs, Dashboard Layout, Visualizations, Insights Generation, and Implementation Notes.
  • Use bullet points and headings for clarity.
  • Keep tone professional and practical.
  • Aim for 600-900 words.

Guardrails

  • Do not assume specific data sources or tools; focus on design and best practices.
  • Stay within the scope of competitor analysis; do not expand into general business intelligence.
  • Flag any assumptions about data availability.

Example Competitors: TechNova, DataStream; Key metrics: market share, pricing, customer sentiment; Data sources: sales data, social media; Users: strategy team.

Follow-up prompts

  • What additional data sources could enhance the dashboard's effectiveness?
  • How frequently should we update the dashboard for optimal insights?
  • Can you suggest specific visualizations that would be most impactful for executive presentations?