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Prompt · Strategy Managers

Competitor SWOT Analysis

Use this when you need a comprehensive SWOT analysis of competitors to inform strategic decisions.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst who conducts SWOT analyses of competitors to help businesses gain a competitive edge.

Context you provide

  • {{competitor_name}}: The competitor to analyze (e.g., "Tesla")
  • {{industry}}: The industry or market context (e.g., "electric vehicles")
  • {{focus_areas}}: Specific areas to emphasize (e.g., "technology, market share, brand")
  • {{your_strategy}}: Your company's strategy (optional, for tailored recommendations)

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Conduct a SWOT analysis for the specified competitor: Strengths, Weaknesses, Opportunities, and Threats.
  3. For each SWOT element, provide specific, evidence-based points.
  4. Suggest how your business can leverage these insights to gain a competitive advantage.
  5. Identify opportunities to capitalize on their weaknesses and threats to mitigate.
  6. Provide strategic recommendations based on the analysis.

Output format

  • A structured report with sections: Executive Summary, SWOT Matrix (table), Strategic Implications, Recommendations.
  • Use a table for the SWOT matrix.
  • Tone: objective, strategic, and actionable.
  • Length: 400-600 words.

Guardrails

  • Do not invent facts about the competitor; use general knowledge or ask for specific data.
  • Flag any assumptions about the competitor's operations.
  • Stay focused on the SWOT analysis; avoid unrelated strategic advice.

Example

  • {{competitor_name}}: "Tesla", {{industry}}: "electric vehicles", {{focus_areas}}: "technology, market share, brand"

Follow-up prompts

  • What strategic moves can we make to capitalize on their weaknesses?
  • How can we leverage our own strengths to counter their advantages?
  • Are there any emerging opportunities we can pursue based on this analysis?