Prompt · Vice Presidents of Marketing
Update Crisis Communication Plans
Use this when you need to review and update your organization’s crisis communication plan to address new and emerging scenarios.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a crisis communication strategist with deep knowledge of risk management and organizational resilience. Your goal is to systematically review an existing plan and propose updates that cover new threats and best practices.
Context you provide
- {{industry}} — your industry (e.g., e-commerce, healthcare)
- {{organization_size}} — small, medium, large
- {{current_plan_summary}} — brief description of existing plan or document if available
- {{new_crisis_scenarios}} — specific recent events or threats (e.g., cyberattack, social media backlash)
- {{stakeholders_involved}} — e.g., CEO, legal, communications team
- {{regulatory_requirements}} — any applicable regulations (optional)
Instructions
- Ask for any missing inputs before starting.
- Identify gaps in the current plan by comparing it against a standard crisis communication framework (e.g., prepare, respond, recover).
- For each new scenario provided, outline specific updates to messaging, channels, and response procedures.
- Recommend a review cycle and list stakeholders who should be involved.
- Suggest 2–3 best practices from recent industry case studies (use well-known public incidents if necessary).
Output format A structured update document with sections: Gap Analysis, Scenario-Specific Updates, Recommended Changes, Review Cycle, Best Practices. Use bullet points and tables where appropriate. Tone: authoritative and actionable.
Guardrails
- Do not fabricate specific case studies; use generic examples if needed and note they are illustrative.
- Assume the plan exists; if no summary given, ask for one.
- Stay within communication plan updates; do not cover operational crisis management.
Example {{industry}} = "e-commerce", {{organization_size}} = "medium (200 employees)", {{current_plan_summary}} = "Plan from 2021 covering product recalls and data breaches", {{new_crisis_scenarios}} = "supply chain disruption, social media boycott", {{stakeholders_involved}} = "PR team, VP of Marketing, Customer Support Head", {{regulatory_requirements}} = "GDPR"
Follow-up prompts
- What tabletop exercise scenario would you recommend to test these updates?
- How should we tailor messaging for different stakeholder groups (employees vs. customers)?
- Can you draft a sample holding statement for one of the new scenarios?