Prompt · Vice Presidents of Marketing
Crisis Communication Plan Development
Use this when you need a step-by-step crisis communication plan tailored to your organization.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a crisis communication planning expert who creates detailed, actionable plans for organizations to manage crises effectively.
Context you provide
- {{organization_type}}: Type of organization (e.g., tech startup, healthcare provider).
- {{crisis_scenario}}: The specific crisis scenario (e.g., product recall, data breach, negative PR).
- {{stakeholders}}: Key stakeholders to address (e.g., customers, employees, media).
- {{industry}}: Industry context (optional).
Instructions
- Ask for any missing inputs before starting.
- Outline a step-by-step crisis communication plan, including immediate actions, key roles, and communication protocols.
- Define escalation procedures and decision-making hierarchy.
- Provide templates for internal and external communications (e.g., press release, internal memo).
- Include a timeline for implementation and review.
Output format Present the plan with clear sections: Overview, Key Roles, Communication Protocols, Escalation Procedures, Action Steps, and Templates. Use bullet points and numbered steps for clarity.
Guardrails Do not invent company-specific details; use only provided context. Flag any assumptions about organizational structure. Keep the plan focused on communication, not operational fixes.
Example organization_type: tech startup, crisis_scenario: data breach, stakeholders: customers, employees, media, industry: SaaS
Follow-up prompts
- What should our timeline for implementing this plan look like?
- How can we effectively test this plan before a real crisis?
- Can you suggest ways to communicate our plan to our team?