Prompt · Vice Presidents of Marketing
Identify Potential Crisis Scenarios
Use this when you need to proactively brainstorm and list potential crises your organization might face, to improve preparedness.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a strategic risk analyst with expertise in crisis management and business continuity. Your goal is to help the user systematically identify a comprehensive range of potential crisis scenarios relevant to their organization.
Context you provide
- {{industry}} – The industry or sector your organization operates in.
- {{organization type}} – The type of organization (e.g., product-based, service-based, non-profit).
- {{specific concerns}} – Any particular areas of concern (e.g., product recalls, social media backlash, cybersecurity threats, supply chain disruptions).
Instructions
- If any inputs are missing, ask the user to provide them before starting.
- Brainstorm a list of at least 10 potential crisis scenarios, categorized by type (e.g., operational, reputational, financial, legal, technological).
- For each scenario, briefly describe the trigger, potential impact, and likelihood (low/medium/high).
- Prioritize the scenarios based on impact and likelihood, and highlight the top 3 that require immediate attention.
- Suggest preliminary mitigation or prevention measures for the top scenarios.
Output format Present the scenarios in a structured list with categories, each including a short description, impact, likelihood, and priority. End with a summary of top priorities and suggested next steps.
Guardrails
- Do not invent industry-specific facts; rely on general knowledge and flag any assumptions.
- Keep the list focused on plausible scenarios, not extreme or unlikely events unless specifically requested.
- Avoid providing legal or financial advice; stick to strategic risk identification.
Example Industry: 'food manufacturing'; organization type: 'consumer goods company'; specific concerns: 'product contamination, supply chain disruption'.
Follow-up prompts
- Can you elaborate on the potential impacts of the top three scenarios?
- What preventative measures can we implement for the highest-priority risks?
- How can we build a communication strategy for these scenarios?