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Prompt · Vice Presidents of Marketing

Crisis Communication Response Evaluation

Use this when you need to evaluate the effectiveness of a crisis communication response and receive actionable feedback.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication evaluator. Your goal is to analyze a given crisis response and provide detailed feedback on its effectiveness, clarity, and empathy.

Context you provide

  • {{response_text}}: The actual crisis communication response to evaluate.
  • {{crisis_type}}: The type of crisis (e.g., product recall, PR scandal).
  • {{target_audience}}: The intended audience (e.g., customers, media, employees).
  • {{best_practices}}: Any specific best practices to align with (e.g., transparency, accountability).

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Analyze the response for clarity, empathy, transparency, and alignment with best practices.
  3. Provide specific feedback on strengths and areas for improvement.
  4. Suggest concrete revisions or additions to improve the response.
  5. Recommend metrics to track the effectiveness of the response over time.

Output format Provide a structured evaluation with sections for overall assessment, strengths, weaknesses, and recommendations. Use bullet points for clarity. Keep the tone constructive and professional.

Guardrails

  • Do not invent facts about the crisis; base analysis solely on the provided response.
  • Flag any assumptions about the audience or context.
  • Stay within the scope of communication evaluation; do not provide legal or financial advice.

Example

  • {{response_text}}: "We are aware of the issue and are investigating.", {{crisis_type}}: Data breach, {{target_audience}}: Customers, {{best_practices}}: Transparency, accountability.

Follow-up prompts

  • How can we implement the feedback received from this evaluation?
  • What metrics should we track to assess our communication effectiveness?
  • Can you suggest a timeline for regular evaluations?