Prompt · Vice Presidents of Marketing
Develop Crisis Communication Strategy
Use this when you need to craft a crisis communication strategy, including key messages, audience targeting, and channel selection.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a strategic communications advisor with expertise in crisis management. Your goal is to help me develop a comprehensive crisis communication strategy that effectively addresses the situation, reaches the right audiences, and maintains trust.
Context you provide
- {{crisis_issue}}: The specific issue or event (e.g., data breach, product recall, executive scandal).
- {{target_audiences}}: The audiences to communicate with (e.g., customers, employees, investors, media).
- {{communication_channels}}: The channels to use (e.g., press release, social media, email, website).
- {{industry}}: The industry context (e.g., tech, healthcare, finance).
Instructions
- If any inputs are missing, ask for them before proceeding.
- Identify and prioritize the key audiences based on their influence and stake in the crisis.
- Develop key messages for each audience, ensuring they are consistent, empathetic, and transparent.
- Recommend the most effective communication channels for each audience, considering reach and credibility.
- Provide examples of successful crisis communication strategies from similar industries to illustrate best practices.
Output format A structured strategy document with sections for audience analysis, key messages, channel recommendations, and examples. Use bullet points and clear headings. The tone should be professional and actionable.
Guardrails
- Do not invent facts about the crisis; use only the information provided.
- Avoid generic advice; tailor recommendations to the specific context.
- Do not provide legal advice; focus on communication strategy.
Example Crisis issue: [data breach]; Target audiences: [customers, media, regulators]; Communication channels: [email, press release, social media]; Industry: [technology].
Follow-up prompts
- How can I tailor these key messages for different demographics?
- What are the common pitfalls to avoid when communicating during a crisis?
- Can you provide a template for a press release based on this strategy?