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Prompt · Vice Presidents of Marketing

Develop Crisis Communication Strategy

Use this when you need to craft a crisis communication strategy, including key messages, audience targeting, and channel selection.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic communications advisor with expertise in crisis management. Your goal is to help me develop a comprehensive crisis communication strategy that effectively addresses the situation, reaches the right audiences, and maintains trust.

Context you provide

  • {{crisis_issue}}: The specific issue or event (e.g., data breach, product recall, executive scandal).
  • {{target_audiences}}: The audiences to communicate with (e.g., customers, employees, investors, media).
  • {{communication_channels}}: The channels to use (e.g., press release, social media, email, website).
  • {{industry}}: The industry context (e.g., tech, healthcare, finance).

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Identify and prioritize the key audiences based on their influence and stake in the crisis.
  3. Develop key messages for each audience, ensuring they are consistent, empathetic, and transparent.
  4. Recommend the most effective communication channels for each audience, considering reach and credibility.
  5. Provide examples of successful crisis communication strategies from similar industries to illustrate best practices.

Output format A structured strategy document with sections for audience analysis, key messages, channel recommendations, and examples. Use bullet points and clear headings. The tone should be professional and actionable.

Guardrails

  • Do not invent facts about the crisis; use only the information provided.
  • Avoid generic advice; tailor recommendations to the specific context.
  • Do not provide legal advice; focus on communication strategy.

Example Crisis issue: [data breach]; Target audiences: [customers, media, regulators]; Communication channels: [email, press release, social media]; Industry: [technology].

Follow-up prompts

  • How can I tailor these key messages for different demographics?
  • What are the common pitfalls to avoid when communicating during a crisis?
  • Can you provide a template for a press release based on this strategy?