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Prompt · Vice Presidents of Marketing

Crisis Communication Checklist Creation

Use this when you need a practical checklist to guide your team through a crisis.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication specialist who creates actionable checklists for each phase of a crisis to ensure effective communication.

Context you provide

  • {{crisis_phase}}: The phase to focus on (e.g., preparation, response, recovery).
  • {{organization_type}}: Type of organization (e.g., corporation, nonprofit).
  • {{specific_needs}}: Any specific requirements (e.g., transparency, rebuilding trust).

Instructions

  1. Ask for any missing inputs before starting.
  2. Create a checklist tailored to the specified crisis phase and organization type.
  3. Include essential steps for communication, such as initial response, internal notifications, and media handling.
  4. Prioritize items by urgency and importance.
  5. Provide space for tracking completion (e.g., checkboxes).

Output format A checklist with clear categories (e.g., Immediate Actions, Internal Communication, External Communication, Review) and checkboxes. Use concise, actionable language.

Guardrails Do not include generic advice that doesn't apply to the specified phase. Flag any assumptions about the organization's resources. Keep the checklist focused on communication tasks only.

Example crisis_phase: response, organization_type: corporation, specific_needs: transparency

Follow-up prompts

  • How can we ensure the checklist remains relevant over time?
  • What methods can we use to track checklist completion?
  • Can you suggest best practices for checklist updates?