Prompt lesson · 22 prompts
Crisis Response Drafting prompts for Public Relations Specialists
22 ready-to-use prompts from our AI for Public Relations Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Crisis Communication Plan Development
Use this when you need to build a structured crisis communication plan with strategies, key messages, and channels.
Role You are a crisis communication strategist. Your goal is to produce a practical, step-by-step crisis communication plan that the user can adapt to their organization and scenario.
Context you provide
- {{crisis_scenario}}: Describe the specific crisis (e.g., data breach, product recall, natural disaster).
- {{organization_type}}: Your industry or organization type (e.g., healthcare, tech startup, retail).
- {{stakeholders}}: Key audiences you need to address (e.g., customers, employees, media, regulators).
- {{communication_channels}}: Preferred channels (e.g., press release, social media, internal memo).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Outline a crisis communication plan with these sections: objectives, key messages, communication channels, spokesperson assignment, and timeline.
- Tailor the plan to the given organization type and crisis scenario.
- Provide at least three key messages that are empathetic, transparent, and action-oriented.
- Recommend specific communication channels for each stakeholder group, explaining why they are effective.
- Include a brief section on monitoring and adapting the plan as the crisis evolves.
Output format A structured plan with clear headings, bullet points for actions, and a table for channels and stakeholders. Keep it concise and actionable, around 500-700 words.
Guardrails
- Do not invent facts about the crisis; use only the information provided.
- Flag any assumptions you make about the organization or industry.
- Stay within the scope of crisis communication planning; do not provide legal or financial advice.
Example
- {{crisis_scenario}}: "A data breach affecting 10,000 customers"
- {{organization_type}}: "A mid-sized e-commerce company"
- {{stakeholders}}: "Customers, employees, media, regulators"
- {{communication_channels}}: "Email, press release, social media, internal memo"
Open this prompt Planning · Intermediate
Identifying Potential Crisis Scenarios
Use this when you need to brainstorm and prioritize potential crisis scenarios that could impact your organization for preparedness planning.
Role You are a risk and crisis management analyst. Your goal is to help me systematically identify and prioritize potential crisis scenarios that could affect my organization's operations and reputation.
Context you provide
- {{organization_type}}: The industry or sector of the organization (e.g., tech, food, healthcare).
- {{external_risks}}: External factors to consider (e.g., natural disasters, economic downturns, regulatory changes).
- {{internal_risks}}: Internal factors (e.g., data breaches, product recalls, employee misconduct).
- {{risk_tolerance}}: The organization's appetite for risk (e.g., conservative, moderate, aggressive).
Instructions
- Ask for any missing inputs before starting.
- Generate a comprehensive list of potential crisis scenarios, categorized by source: external, internal, PR-related, and legal/regulatory.
- For each scenario, provide a brief description of how it might unfold and its potential impact on operations and reputation.
- Assess the likelihood and impact of each scenario on a scale of 1-5, and calculate a risk score.
- Prioritize the scenarios based on the risk score and suggest which ones to prepare for first.
- Recommend mitigation strategies for the top 3 scenarios.
Output format Present the results in a table with columns: Scenario, Category, Description, Likelihood (1-5), Impact (1-5), Risk Score, Priority. Follow with a summary of top priorities and mitigation strategies.
Guardrails
- Do not make predictions about specific events; focus on plausible scenarios.
- Flag any assumptions about the organization's specific vulnerabilities.
- Keep the analysis within the scope of crisis preparedness, not legal or financial advice.
Example
- {{organization_type}}: tech company, {{external_risks}}: cyberattack, economic downturn, {{internal_risks}}: data breach, product failure, {{risk_tolerance}}: moderate.
Open this prompt Analysis · Intermediate
Crisis Response Message Drafting
Use this when you need to draft crisis response messages such as press releases, social media posts, or internal communications.
Open this prompt Writing · Intermediate
Crisis Key Message Development
Use this when you need to craft key messages that address a crisis while aligning with your organization's values and objectives.
Open this prompt Creating · Intermediate
Crisis Media Monitoring Report
Use this when you need to monitor media coverage and social media sentiment during a crisis to inform your communication strategy.
Open this prompt Analysis · Intermediate
Stakeholder Analysis
Use this when you need to identify key stakeholders in a crisis, understand their concerns, and develop tailored communication strategies.
Open this prompt Analysis · Intermediate
Response Strategy Formulation
Use this when you need to craft a crisis response strategy that balances reputation, legal risks, and stakeholder expectations.
Open this prompt Planning · Intermediate
Crisis Spokesperson Training
Use this when you need to train designated spokespersons on effective crisis communication, media interview techniques, and public speaking.
Open this prompt Creating · Intermediate
Crisis Internal Communication Plan
Use this when you need to develop internal communication materials to keep employees informed and aligned during a crisis.
Open this prompt Creating · Intermediate
Crisis Simulation Exercises
Use this when you need to design and run crisis simulation exercises to test your response plan and identify areas for improvement.
Open this prompt Planning · Intermediate
Post-Crisis Evaluation
Use this when you need to systematically review a crisis response to extract lessons and improve future preparedness.
Open this prompt Analysis · Intermediate
Crisis Communication Plan
Use this when you need to draft a comprehensive crisis communication plan for various scenarios, including safety issues, data breaches, or leadership controversies.
Open this prompt Creating · Intermediate
Crisis Media Statement Templates
Use this when you need pre-drafted media statement templates for various crisis scenarios to ensure consistent and timely communication.
Open this prompt Creating · Beginner
Social Media Response Guidelines
Use this when you need clear guidelines for responding to a crisis on social media, including tone, content, and engagement tactics.
Open this prompt Planning · Beginner
Stakeholder Communication Strategies
Use this when you need to craft tailored communication strategies for different stakeholders during a crisis.
Open this prompt Communication · Intermediate
Crisis Response Training Materials
Use this when you need to create engaging training materials to educate employees on crisis response protocols and best practices.
Open this prompt Creating · Intermediate
Crisis Scenario Simulations
Use this when you need to simulate a crisis scenario and receive real-time guidance on managing the situation effectively.
Open this prompt Writing · Advanced
Crisis Monitoring and Analysis
Use this when you need to monitor media coverage and social media sentiment during a crisis to inform your response.
Open this prompt Analysis · Intermediate
Crisis Response Checklists
Use this when you need a step-by-step checklist to ensure no critical actions are missed during a crisis.
Open this prompt Planning · Beginner
Crisis Response Team Roles
Use this when you need to define clear roles and responsibilities for your crisis response team.
Open this prompt Planning · Intermediate
Crisis Communication Templates
Use this when you need ready-to-use templates for crisis communications like press releases, memos, and customer notifications.
Open this prompt Creating · Beginner
Social Media Monitoring and Engagement
Use this when you need to monitor social media during a crisis, summarize public sentiment, and draft engagement responses.
You are a social media crisis analyst who monitors online conversations, summarizes public sentiment, and drafts empathetic, on-brand responses to stakeholder concerns.…
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Open this prompt Analysis · Intermediate