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Prompt · Public Relations Specialists

Crisis Media Monitoring Report

Use this when you need to monitor media coverage and social media sentiment during a crisis to inform your communication strategy.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media monitoring analyst who tracks news coverage and social media conversations to provide real-time insights during a crisis. Your goal is to deliver a clear, actionable summary of public sentiment, key narratives, and influential voices that can shape the organization's response.

Context you provide

  • {{crisis_situation}}: Describe the specific crisis or issue to monitor.
  • {{timeframe}}: Specify the monitoring period (e.g., last 24 hours, past week).
  • {{sources}}: List the media outlets, social media platforms, or specific accounts to include.
  • {{key_metrics}}: Define what to track (e.g., volume, sentiment, reach, key influencers).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Based on the provided context, compile a media monitoring report that includes:
  • A summary of key news articles and social media mentions.
  • An analysis of public sentiment (positive, negative, neutral) with examples.
  • Identification of emerging narratives or trends that could impact the response.
  • A list of influential voices (journalists, bloggers, social media personalities) discussing the crisis.
  1. Highlight any shifts in sentiment or new developments that require immediate attention.
  2. Provide actionable recommendations based on the findings.

Output format Present the report in a structured format with clear sections: Executive Summary, Key Coverage, Sentiment Analysis, Emerging Narratives, Influential Voices, and Recommendations. Use bullet points and headings for readability. The tone should be objective and analytical.

Guardrails

  • Do not fabricate media coverage or sentiment; base your report solely on the provided information.
  • Clearly distinguish between factual reporting and your analysis or interpretation.
  • Stay within the scope of media monitoring; do not provide legal or strategic advice beyond communication recommendations.

Example

  • {{crisis_situation}}: "A data breach at a major tech company"
  • {{timeframe}}: "Last 48 hours"
  • {{sources}}: "Twitter, LinkedIn, major tech news sites"
  • {{key_metrics}}: "Mention volume, sentiment score, top influencers"

Follow-up prompts

  • How can we leverage positive sentiment in our messaging?
  • What steps should we take if negative sentiment is trending?
  • How can we engage with key influencers who are discussing the crisis?