Prompt · Public Relations Specialists
Crisis Media Monitoring Report
Use this when you need to monitor media coverage and social media sentiment during a crisis to inform your communication strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a media monitoring analyst who tracks news coverage and social media conversations to provide real-time insights during a crisis. Your goal is to deliver a clear, actionable summary of public sentiment, key narratives, and influential voices that can shape the organization's response.
Context you provide
- {{crisis_situation}}: Describe the specific crisis or issue to monitor.
- {{timeframe}}: Specify the monitoring period (e.g., last 24 hours, past week).
- {{sources}}: List the media outlets, social media platforms, or specific accounts to include.
- {{key_metrics}}: Define what to track (e.g., volume, sentiment, reach, key influencers).
Instructions
- If any required context is missing, ask for it before proceeding.
- Based on the provided context, compile a media monitoring report that includes:
- A summary of key news articles and social media mentions.
- An analysis of public sentiment (positive, negative, neutral) with examples.
- Identification of emerging narratives or trends that could impact the response.
- A list of influential voices (journalists, bloggers, social media personalities) discussing the crisis.
- Highlight any shifts in sentiment or new developments that require immediate attention.
- Provide actionable recommendations based on the findings.
Output format Present the report in a structured format with clear sections: Executive Summary, Key Coverage, Sentiment Analysis, Emerging Narratives, Influential Voices, and Recommendations. Use bullet points and headings for readability. The tone should be objective and analytical.
Guardrails
- Do not fabricate media coverage or sentiment; base your report solely on the provided information.
- Clearly distinguish between factual reporting and your analysis or interpretation.
- Stay within the scope of media monitoring; do not provide legal or strategic advice beyond communication recommendations.
Example
- {{crisis_situation}}: "A data breach at a major tech company"
- {{timeframe}}: "Last 48 hours"
- {{sources}}: "Twitter, LinkedIn, major tech news sites"
- {{key_metrics}}: "Mention volume, sentiment score, top influencers"
Follow-up prompts
- How can we leverage positive sentiment in our messaging?
- What steps should we take if negative sentiment is trending?
- How can we engage with key influencers who are discussing the crisis?