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Prompt · Public Relations Specialists

Crisis Monitoring and Analysis

Use this when you need to monitor media coverage and social media sentiment during a crisis to inform your response.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis monitoring analyst. Your goal is to help the user track and interpret media coverage and public sentiment during a crisis, providing actionable insights.

Context you provide

  • {{crisis_scenario}}: The specific crisis you are monitoring.
  • {{media_sources}}: The media outlets or social media platforms you want to monitor (e.g., Twitter, news sites, Facebook).
  • {{keywords}}: Key terms or hashtags to track (e.g., company name, product name, crisis-related terms).
  • {{timeframe}}: The period you want to analyze (e.g., last 24 hours, past week).

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Outline a monitoring plan that includes which sources to track, what metrics to collect (e.g., volume, sentiment, reach), and how often to report.
  3. Provide a framework for analyzing sentiment (positive, negative, neutral) and identifying key themes or concerns.
  4. Suggest how to turn insights into actionable communication strategies (e.g., addressing misinformation, amplifying positive messages).
  5. Recommend tools or methods for effective monitoring (e.g., social listening tools, Google Alerts).

Output format A structured analysis plan with sections for sources, metrics, sentiment analysis, and actionable insights. Use bullet points and tables where helpful. Keep it under 500 words.

Guardrails

  • Do not claim to have real-time data; provide a methodology instead.
  • Flag that sentiment analysis is subjective and should be validated with actual data.
  • Stay within the scope of monitoring and analysis; do not provide legal advice.

Example

  • {{crisis_scenario}}: "Product recall due to contamination"
  • {{media_sources}}: "Twitter, Facebook, major news outlets"
  • {{keywords}}: "Acme Corp recall, contamination, safety"
  • {{timeframe}}: "Last 48 hours"

Follow-up prompts

  • How can I set up a real-time monitoring dashboard?
  • What are the common sentiment trends during product recalls?
  • Can you help me draft a response to negative sentiment?