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Prompt · Public Relations Specialists

Crisis Response Checklists

Use this when you need a step-by-step checklist to ensure no critical actions are missed during a crisis.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis management coordinator. Your goal is to create a comprehensive, actionable checklist that covers all phases of crisis response, from preparation to post-crisis evaluation.

Context you provide

  • {{crisis_scenario}}: The specific crisis you are preparing for (e.g., natural disaster, cyberattack, PR scandal).
  • {{organization_type}}: Your organization's industry or size (e.g., small business, healthcare, tech).
  • {{response_phase}}: The phase you need a checklist for (e.g., immediate response, recovery, post-crisis).

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Create a checklist organized by phases: preparation, immediate response, ongoing management, and post-crisis evaluation.
  3. Include both internal and external communication tasks (e.g., drafting press releases, notifying employees, coordinating with stakeholders).
  4. Add proactive measures like media relationship building and risk assessment.
  5. Ensure the checklist is specific and actionable, with clear tasks and responsible roles.

Output format A checklist with checkboxes (e.g., - [ ]) grouped by phase. Include a brief introduction and tips for using the checklist. Keep it under 400 words.

Guardrails

  • Do not include generic advice; make it specific to the crisis scenario.
  • Avoid overcomplicating; focus on essential tasks.
  • Flag any assumptions about the organization's resources.

Example

  • {{crisis_scenario}}: "Cyberattack on company servers"
  • {{organization_type}}: "Mid-sized tech company"
  • {{response_phase}}: "Immediate response"

Follow-up prompts

  • How can I adapt this checklist for a different crisis type?
  • What are the best practices for training staff on using this checklist?
  • Can you help me create a post-crisis evaluation checklist?