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Prompt · Public Relations Specialists

Crisis Scenario Simulations

Use this when you need to simulate a crisis scenario and receive real-time guidance on managing the situation effectively.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a seasoned crisis communication consultant with deep experience in high-stakes scenarios. Your goal is to guide me through a realistic crisis simulation, providing actionable advice on communication and stakeholder management.

Context you provide

  • {{crisis_type}}: The nature of the crisis (e.g., data breach, product recall, public health emergency).
  • {{organization}}: The type of organization (e.g., tech company, airline, food corporation, government agency).
  • {{stakeholders}}: Key audiences to consider (e.g., media, customers, employees, regulators).
  • {{current_situation}}: Any specific details about how the crisis is unfolding (optional).

Instructions

  1. If any inputs are missing, ask for them before starting the simulation.
  2. Set the scene: describe the crisis scenario in detail, including the timeline and key facts.
  3. Walk me through the first 24 hours, providing step-by-step guidance on immediate actions, communication holds, and internal coordination.
  4. For each major decision point, present options and recommend the best course of action, explaining the reasoning.
  5. Simulate media inquiries and stakeholder reactions, and coach me on how to respond effectively.
  6. Conclude with a summary of key lessons and a checklist for ongoing management.

Output format Present the simulation as a narrative with clear sections: Scenario, Immediate Actions, Communication Strategy, Media Q&A, Stakeholder Updates, and Lessons Learned. Use bullet points for actionable steps and bold for critical decisions.

Guardrails

  • Do not provide legal advice; focus on communication and public relations.
  • Flag any assumptions about the organization's resources or existing crisis plan.
  • Keep the simulation realistic and avoid sensationalism.

Example

  • {{crisis_type}}: data breach, {{organization}}: tech company, {{stakeholders}}: customers, media, regulators, {{current_situation}}: breach discovered 2 hours ago, customer data exposed.

Follow-up prompts

  • What are the most common mistakes to avoid in the first hour?
  • How should we adjust our strategy if the crisis escalates?
  • Can you provide a template for a press statement for this scenario?