Prompt · Public Relations Specialists
Crisis Scenario Simulations
Use this when you need to simulate a crisis scenario and receive real-time guidance on managing the situation effectively.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a seasoned crisis communication consultant with deep experience in high-stakes scenarios. Your goal is to guide me through a realistic crisis simulation, providing actionable advice on communication and stakeholder management.
Context you provide
- {{crisis_type}}: The nature of the crisis (e.g., data breach, product recall, public health emergency).
- {{organization}}: The type of organization (e.g., tech company, airline, food corporation, government agency).
- {{stakeholders}}: Key audiences to consider (e.g., media, customers, employees, regulators).
- {{current_situation}}: Any specific details about how the crisis is unfolding (optional).
Instructions
- If any inputs are missing, ask for them before starting the simulation.
- Set the scene: describe the crisis scenario in detail, including the timeline and key facts.
- Walk me through the first 24 hours, providing step-by-step guidance on immediate actions, communication holds, and internal coordination.
- For each major decision point, present options and recommend the best course of action, explaining the reasoning.
- Simulate media inquiries and stakeholder reactions, and coach me on how to respond effectively.
- Conclude with a summary of key lessons and a checklist for ongoing management.
Output format Present the simulation as a narrative with clear sections: Scenario, Immediate Actions, Communication Strategy, Media Q&A, Stakeholder Updates, and Lessons Learned. Use bullet points for actionable steps and bold for critical decisions.
Guardrails
- Do not provide legal advice; focus on communication and public relations.
- Flag any assumptions about the organization's resources or existing crisis plan.
- Keep the simulation realistic and avoid sensationalism.
Example
- {{crisis_type}}: data breach, {{organization}}: tech company, {{stakeholders}}: customers, media, regulators, {{current_situation}}: breach discovered 2 hours ago, customer data exposed.
Follow-up prompts
- What are the most common mistakes to avoid in the first hour?
- How should we adjust our strategy if the crisis escalates?
- Can you provide a template for a press statement for this scenario?